Brand Tone

passionate, expressive, and authentic

Brand Values

• •Creative Freedom
• •Passion and Joy
• •Authenticity and Instinct
• •Inspiration from Life

Best Practices

• •Lead with Passion, Not Product
• •Use "I" and "My"
• •Embrace Imperfection and Spontaneity
• •Tell the Story Behind the Art
• •Focus on Freedom and Exploration

Social Perception

Positive, centered on the quality and emotional resonance of the artwork, appreciated by a self-selected audience who actively seek out his art through galleries; lacks broad mainstream recognition due to limited social media presence.

Copy Examples

• •There's a freedom in the way a school of fish moves—a living, breathing dance of color and light. This piece wasn't planned; it was discovered. Guided by instinct, my brush followed the chaos and harmony, capturing a fleeting moment of life beneath the waves. Bring the therapeutic energy of the ocean into your home.
• •For me, a blank canvas isn't a space to be filled, but an opportunity for surprise. I don't believe in rules or sticking to one style. I follow the paint, the mood, and the moment. From quiet landscapes to vibrant abstracts, each piece is a new journey, and I'm just as excited as you are to see where it leads.
• •No Plan, Just Paint.
• •Art That Breathes. Original paintings born from passion, not expectation. Discover the collection.
• •Some days in the studio are a battle, other days are a meditation. The joy is in not knowing what will emerge. Today was one of the good ones. 'Coastal Tones' found its way onto the canvas. #DavidClareArt #ArtisticFreedom #OilPainting #AustralianArtist