Brand Tone

whimsical, optimistic, playful, imaginative, dreamy, ethereal, surreal, edgy, conceptually artistic, story-driven, evocative

Brand Values

• •Creativity and Originality
• •Sustainability and Upcycling
• •Joy and Optimism
• •Artisanal Craftsmanship
• •Storytelling and Emotional Connection
• •Evolution and Authenticity

Best Practices

• •Embrace Whimsical Storytelling: Use descriptive, imaginative language that paints a picture and evokes emotion. Focus on the unique origin or inspiration behind each piece.
• •Maintain an Optimistic and Playful Voice: Even when discussing more complex themes, infuse a sense of wonder and joy. Use lighthearted phrasing where appropriate.
• •Highlight Uniqueness and Craftsmanship: Emphasize the one-of-a-kind nature of the items, the artisanal components, and the creative process. Words like "hand-painted," "preserved," "reimagined," and "artisanal" reinforce these values.
• •Weave in Sustainability Naturally: Talk about recycled and repurposed materials as an integral part of the design's beauty and story, rather than a purely technical feature.
• •Stay True to an Evolving Authenticity: While maintaining core whimsy, allow the brand's voice to reflect genuine creative explorations, even if they touch on more nuanced or unexpected themes. As Olivia Cheng herself is evolving the brand, the copy can reflect this journey.

Social Perception

unique, artistic, joyful, sustainable, ethically conscious, cult following, founder's story and vision, shift or expansion in its aesthetic

Copy Examples

• •Unlock a little piece of forever. Our new collection features real blossoms, preserved in time, to wear against your heart. Discover jewelry that tells a story, uniquely yours. #DauphinetteDreams
• •More than just fashion, it's a feeling. Wrap yourself in the joy of Dauphinette – where vintage treasures are reborn and everyday objects become wearable wonders. Be the sunshine. #HappiestBrandOnEarth
• •From forgotten fabrics to fantastical forms. We believe in the magic of upcycling and the art of the unexpected. Explore pieces that are as kind to the planet as they are to your spirit. #SustainableWhimsy
• •Dare to dream differently. Our latest designs dance between the ethereal and the everyday, finding beauty in the most surprising places. Wear your imagination. #ArtToWear
• •Each Dauphinette creation is a whisper of a story, a fragment of a dream. Handcrafted with love, designed to delight, and destined to be treasured. What story will you tell? #StorytellingStyle