Brand Tone

Purpose-driven and Sincere, Respectful and Honorable, Determined and Resilient ("Dauntless"), Community-focused and Supportive, Educational and Storytelling, Approachable and Passionate

Brand Values

• •Service and Sacrifice
• •Community
• •Purpose and Mission
• •Resilience and Determination
• •Legacy and Remembrance
• •Craftsmanship and Quality
• •Transition and Growth

Best Practices

• •Always Lead with the Mission: Ensure that the core message of supporting veterans and the "Wine With a Mission" philosophy is evident, whether subtly or overtly, in all communications.
• •Maintain a Respectful and Honorable Voice: When discussing military service, veterans, or historical events, always use language that conveys deep respect and gratitude.
• •Embrace Storytelling: Consistently share the stories behind the wine labels, the foundation's work, and the journeys of the veterans involved. This reinforces the brand's uniqueness and emotional connection.
• •Use "Dauntless" Adjectives: Incorporate words that reflect the brand name and its meaning – such as "determined," "fearless," "resilient," "strong," "unwavering" – to describe the wines, the mission, and the spirit of the veterans.
• •Be Authentic and Sincere: The passion for the mission and the wine should feel genuine. Avoid overly corporate or impersonal language. Let the voices and experiences of the founders and the veterans they support shine through.

Social Perception

Dauntless Wine Cø. is perceived as a noble and mission-driven brand that genuinely cares about the veteran community. They are seen as unique in the wine industry due to their strong focus on supporting veterans' transition into agriculture. Customers and the public likely view them as authentic and principled. The connection of their wines to military history and storytelling adds a layer of depth and interest that distinguishes them. They are respected for their commitment and for creating quality wines while fulfilling a significant social mission. The brand likely appeals to consumers who value patriotism, social responsibility, and businesses with a clear, impactful purpose.

Copy Examples

• •Headline: More Than Wine. It's a Mission. Body: At Dauntless Wine Cø., every bottle uncorks a story of service and a commitment to our nation's veterans. Crafted with passion in Oregon, our wines support the transition from field to farm. Taste the fearlessness. Support the determined. #WineWithAMission #VeteranOwned
• •Headline: Honor Their Service. Savor Our Craft. Body: Dauntless Wine Cø. is proud to be veteran-owned and operated. Each label a tribute, each sip a testament to resilience. Join us in supporting the Dauntless Veteran Foundation, empowering new beginnings in agriculture. #DauntlessSpirit #OregonWine
• •Headline: From Battlefield to Vineyard: A New Chapter. Body: We believe in the therapeutic power of the land. Dauntless Wine Cø. provides veterans the opportunity to cultivate new skills and find purpose in winemaking. Discover wines born from determination and a deep respect for service. #VeteransInAg #FieldToFarm
• •Headline: Every Pour Has a Purpose. Body: What's behind the name Dauntless? Fearlessness. Determination. The same spirit that defined their service now defines our winemaking. Every purchase supports veterans. Explore our collection and the stories they tell. #SupportVeterans #DauntlessWine
• •Headline: Raise a Glass to Resilience. Body: Our "bend, don't break" mentality, inspired by military service, is infused in every aspect of Dauntless Wine Cø. From our distinctive wordmark to our unwavering mission, we stand with our veterans. Experience wine with a profound story. #OregonWines #VeteranSupport