Tono de Marca

Aspirational, free-spirited, serene, empowering, confident, approachable, grounded, evocative, and poetic, appealing to wanderlust and connection with nature.

Valores de Marca

• •Sustainability and Ethical Production
• •Artisanal Craftsmanship and Uniqueness
• •Connection to Nature
• •Empowerment and Sisterhood

Mejores Prácticas

• •Embrace Evocative Language: Use descriptive, sensory words that transport the audience. Phrases like "sun-drenched," "wild at heart," and "dancing spirits" are powerful and align with the brand's free-spirited nature.
• •Tell a Story: Every piece of copy, from a product description to a social media post, should weave into the larger brand narrative of adventure, nature, and sisterhood.
• •Highlight Core Values: Consistently mention key values like "sustainability," "small-batch," "handcrafted," and "ethically made." This reinforces the brand's identity and appeals to conscious consumers.
• •Foster Community: Address the audience as part of a collective ("Daughters," "sun-seekers," "adventurers"). Encourage user-generated content and interaction to build a loyal following.
• •Maintain Visual and Tonal Harmony: Ensure the copywriting tone always matches the visual aesthetic. If the imagery is serene and natural, the copy should be as well. This creates a cohesive and immersive brand experience.

Percepción Social

A high-quality, aesthetically pleasing, and ethically conscious swimwear brand for the modern, adventurous woman who values sustainability and unique design. It offers an identity and connection to a like-minded community.

Ejemplos de Copy

• •Born from a ray of light, made for the sun chaser. Our new collection has arrived, each piece handcrafted in Mexico City with locally sourced materials. For the untamed souls and the dancing spirits. Discover the collection. Dive into our universe. #DaughtersOfTheSun #SustainableSwim #Handmade
• •The Ibiza Bottom. Like a second skin, designed for your next great adventure. Featuring unique turquoise stone details, no two pieces are the same—just like the women who wear them. Crafted in small batches to honor our planet. #EthicalFashion #UniqueSwimwear
• •We are the adventurers, the sun-seekers, the wave catchers. Daughters of the Sun was born from a desire to create something as unique and wild as the women who inspire us. Our swimwear is a love letter to nature, ethically crafted and designed to empower. We're more than a brand; we're a sisterhood. #WomenOwned #MadeInMexico
• •Your next destination is calling. And we've got the perfect suit for it. Daughters of the Sun creates unique, sustainable swimwear for the wild at heart. Shop our travel-inspired collection and get ready to wander. #Wanderlust #Swimwear
• •Subject: A Story Woven in Sunshine. | Hi [Name], at Daughters of the Sun, every stitch tells a story. A story of artisanal hands, of unique, hand-picked stones, and of a deep respect for the earth. Our swimwear is for those who live with intention and adventure in their hearts. See our story and our latest designs.