Brand Tone

empathetic, comforting, supportive, and heartfelt

Brand Values

• •Empathy & Understanding
• •Remembrance & Honor
• •Support & Community
• •Hope & Healing
• •Personal Connection

Best Practices

• •Always Lead with Empathy: Begin communications from a place of understanding the customer's emotional state. Use gentle and supportive language.
• •Share Authentic Stories (Briefly): Like the founder's story, weaving in relatable, brief narratives or customer experiences (with permission) can strengthen connection.
• •Focus on Comfort and Remembrance: Highlight how the products provide comfort and serve as a way to honor and remember loved ones.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "together") to reinforce that customers are not alone in their grief.
• •Maintain a Hopeful (Yet Realistic) Outlook: While acknowledging the pain of loss, offer a glimmer of hope and the message that healing is a journey.

Social Perception

a source of comfort and a way to express their grief and remember loved ones

Copy Examples

• •Wrap yourself in comfort and remembrance. Our 'Daughter Of An Angel' sweatshirt is more than just apparel; it's a warm hug for your heart, keeping your loved one's memory close.
• •For the days when words are not enough, let our pieces speak for you. Honoring their love, always.
• •You are not alone on this journey. Find solace and a gentle reminder of their everlasting presence with our 'Angel Wings' collection.
• •Though they may be physically gone, their love shines on. Our memorial tees are a tribute to the beautiful souls who watch over us.
• •Created from a place of understanding, for hearts that are healing. Each piece is a soft whisper that says, 'Their memory lives on.'