Brand Tone

empathetic, comforting, supportive, and heartfelt

Brand Values

• •Remembrance and Honor
• •Empathy and Support
• •Healing and Resilience
• •Love and Connection
• •Quality and Meaning

Best Practices

• •Develop a Comprehensive Tone of Voice Guide: Document the brand's specific tone (empathetic, comforting, supportive, hopeful), including approved vocabulary, phrases to avoid, and examples. This ensures everyone creating content is aligned.
• •Prioritize Empathy in Every Message: Before publishing any copy, ask: "How would this make someone who is grieving feel?" Ensure the language is sensitive, understanding, and avoids clichés or dismissive phrases about loss.
• •Share Authentic Stories (with permission): Incorporate genuine customer experiences or founder's reflections (as already practiced effectively) to reinforce the brand's authenticity and connection with its audience. This builds trust and deepens the emotional bond.
• •Focus on "We" and "You": Use inclusive language that fosters a sense of community ("we understand," "you are not alone") rather than a more distant, corporate voice. This strengthens the supportive aspect of the brand.
• •Maintain Consistency Across All Platforms: Ensure the tone is consistent on the website, all social media channels, email communications, product packaging, and customer service interactions. A fragmented tone can dilute brand identity and trust.

Social Perception

source of comfort and solace

Copy Examples

• •Product Description (Sweatshirt): "Wrap yourself in a comforting embrace. Our 'Always With You' memorial sweatshirt is more than just clothing; it's a gentle reminder that love never fades. Crafted for softness and designed with a message of enduring connection, may it bring you a little peace on your journey of remembrance."
• •Social Media Post (Instagram/Facebook): "Some days, the weight of their absence feels a little heavier. We understand. Remember to be gentle with yourself. Our community is here for you, sending warmth and understanding. You are not alone in your grief. Tag someone who might need a little extra comfort today. #DaughterOfAnAngel #GriefSupport #HealingJourney #LoveAndRemembrance"
• •Email Subject Line: "A Little Comfort For Your Heart Today 💌"
• •Website Banner: "Honoring Their Memory, Supporting Your Heart. Apparel & gifts that understand."
• •About Us Snippet: "Born from a journey of love, loss, and the enduring bond that never truly breaks, Daughter Of An Angel offers a gentle hand to hold during the hardest of times. We create meaningful ways to keep their spirit close, because we know that healing is a path best walked with understanding and support."