Brand Tone

Artistic & Authentic, Conscious & Ethical, Comfort-focused & Empowering, Approachable & Passionate, Quality-Driven

Brand Values

• •Sustainability
• •Made in Canada/Local Production
• •Ethical Practices
• •Quality & Longevity
• •Comfort & Functionality
• •Artistic Expression & Individuality
• •Body Positivity & Confidence
• •Mindful Consumption

Best Practices

• •Emphasize the 'Why': Always circle back to the core values – sustainability, Canadian-made, artistic expression, comfort, and ethical production. Let these pillars guide the messaging.
• •Use Sensory Language: Describe the softness of the fabrics ('buttery soft,' 'feels like a second skin'), the vibrancy of the hand-dyed colors, and the comfort of the fit. This connects with the brand’s tactile nature.
• •Highlight the 'Handmade' & 'Artistic' Angle: Share the story of Lexi Soukoreff and the unique, small-batch, hand-dyed process. This differentiates the brand and adds a personal, authentic touch.
• •Maintain an Empowering and Inclusive Voice: Speak to the confidence and comfort the clothes provide for women of all body types. Use positive and uplifting language.
• •Be Transparent and Educational: Clearly communicate the sustainable practices, the benefits of OEKO-TEX fabrics, and the importance of local manufacturing. This builds trust and reinforces the conscious aspect of the brand.

Social Perception

Positive & Respected, Trusted for Comfort & Quality, Unique & Stylish, Eco-Conscious Choice, Community-Oriented

Copy Examples

• •Headline: Feel the Art of Comfort. Discover Daub + Design. Body: Each Daub + Design piece is a canvas of vibrant color and luxurious softness, handcrafted with love in Vancouver. Wearable art that moves with you, made kindly for you and the planet. #SlowFashion #MadeInCanada #ArtfulEveryday
• •Headline: Your Everyday Elevated. Sustainably. Body: At Daub + Design, we believe in clothing that’s as good for your soul as it is for the earth. Our small-batch, Canadian-made essentials are designed for lasting comfort and timeless style. Wrap yourself in the difference. #EthicalFashion #SustainableStyle #VancouverMade
• •Headline: Uniquely You. Consciously Crafted. Body: Express your individuality with our signature hand-dyed activewear and basics. Designed by Lexi Soukoreff, each piece tells a story of artistry and dedication to sustainable, local production. Find your perfect hue. #DaubAndDesign #WearableArt #BodyPositive
• •Headline: More Than Just Clothing, It’s a Feeling. Body: Experience the dreamlike softness of Daub + Design. Our OEKO-TEX certified fabrics and thoughtful designs are made to inspire confidence and effortless movement, every single day. Crafted for real life, by real women. #ComfortAndStyle #CanadianDesigned #FeelGoodFashion
• •Headline: Slow Down with Daub + Design. Body: Embrace mindful style with pieces that are made to last. From our Vancouver studio to your wardrobe, we pour care and intention into every stitch and dye bath. Supporting local, choosing sustainable, feeling incredible. #HandmadeWithLove #VancouverFashion #SustainableWardrobe