Brand Tone

Friendly, Passionate, Authentic, Welcoming, and Enthusiastic

Brand Values

• •Heritage and Tradition
• •Quality and Craftsmanship
• •Customer Satisfaction and Service
• •Flavor and Innovation

Best Practices

• •Lead with Passion, Follow with Flavor: Start your copy with the enthusiastic and passionate voice that reflects a love for the craft. Then, use descriptive, sensory language to detail the unique "sweet with a kick of heat" flavor profile that customers love.
• •Weave in the Heritage Story: Regularly reference the brand's roots—the family tradition, the St. Augustine origin, and the generations-old recipes. This reinforces authenticity and builds a stronger emotional connection with the audience.
• •Speak Like a Friend, Not a Corporation: Use a conversational and welcoming tone. Address the customer directly ("You gotta try these!"), share stories, and engage with comments and questions in a personal and friendly manner.
• •Highlight Quality and Craftsmanship: Emphasize terms like "handcrafted," "gourmet," "fresh ingredients," and "small batch." This justifies the premium nature of the products and aligns with the value of quality.
• •Show, Don't Just Tell: Pair your copy with high-quality visuals of the products being used in delicious-looking recipes. This allows the customer to envision the experience, making the passionate descriptions of flavor even more potent.

Social Perception

Perceived as high-quality, flavorful, and authentic products deeply tied to the St. Augustine culinary culture, with a highly loyal customer base and a strong positive reputation among hot sauce enthusiasts.

Copy Examples

• •Turn up the flavor on your grill game! 🔥 Our Indian Summer Datil Pepper Sauce brings that perfect blend of sweet and heat that will make your taste buds sing. Made with a family recipe over 100 years old, it's more than a sauce—it's a tradition. Tap to shop!
• •From our family garden to your table, Datil Sensation brings you the authentic flavor of the legendary Datil pepper. Our sauces are handcrafted with passion and tradition. Ready to taste the difference? Get 15% off your first order today!
• •Meet 'Tears'—the sauce that started it all. This is our signature recipe, a perfect harmony of the Datil pepper's fruity sweetness and its delayed, satisfying kick. It’s the ideal all-purpose sauce for everything from eggs to seafood. Crafted with love and generations of flavor expertise, 'Tears' is the quintessential taste of Datil Sensation.
• •Ever wonder what to do with that bottle of Datil Sensation? We're sharing some of our family's favorite, time-tested recipes to bring a little sweet heat to your kitchen.
• •What's the secret to our sauce? Fresh Datil peppers and a whole lot of family history. #DatilSensation #SweetHeat #FamilyOwned #HotSauce