Brand Tone

Artistic and Reverent: Intellectual, sophisticated, poetic, evocative, formal yet passionate, deeply respectful of cultural and literary heritage, with an underlying tone of preservation.

Brand Values

• •Cultural Preservation
• •Artistic Excellence
• •Educational Mission
• •Authenticity
• •Community and Connection

Best Practices

• •Maintain a Reverent and Poetic Tone: Always use elevated and respectful language. Incorporate metaphors, literary references, and a poetic cadence in your writing to mirror the nature of the art form itself. Avoid modern slang or overly casual phrasing.
• •Center the Art Form, Not Commerce: Your copy should always focus on the cultural and artistic value of Dastangoi. Frame event tickets, for instance, not as a purchase but as an "opportunity to experience" or a "way to support the art."
• •Educate and Inform: Use every piece of copy as a chance to teach. Briefly explain the origin of a story, define a difficult Urdu word, or share a fact about a historical poet. This reinforces your brand's value as an educational authority.
• •Use High-Quality, Evocative Language: Words like "enchanting," "legacy," "timeless," "masterful," and "legacy" align perfectly with the brand. Create a brand lexicon of powerful, on-brand words to use consistently across all communications.
• •Attribute and Give Credit: Always honor the original poets, writers, and historical figures whose work is being adapted. Mentioning names like Ghalib, Mir, or the sources of the epics demonstrates authenticity and respect for the tradition, reinforcing your brand's core values.

Social Perception

Distinguished Cultural Treasure: Perceived as mesmerizing, masterful, and important; a crucial link to a rich literary past; performers viewed as masters who revived the art form; strong gratitude from the audience for preserving cultural heritage; seen as a significant artistic and intellectual endeavor, not just entertainment.

Copy Examples

• •Step into a world woven from words. We are honored to present 'Dastan-e-Karn,' a tale of valor and destiny from the heart of the Mahabharata, reimagined through the timeless art of Dastangoi. Witness the magic unfold as ancient verse meets captivating narrative. #Dastangoi #UrduPoetry #Storytelling
• •The stage is set, the story awaits. Dastaangoi returns for an evening of live performance, where legends breathe and tales come alive. Join us as we explore the intricate alleys of classic folklore. Tickets are now available through the link in our bio. An experience to be cherished. #DastangoiLive #CulturalHeritage #ArtOfStorytelling
• •(On a picture of old books) Every dastan begins here—in the ink of history and the heart of poetry. We spend countless hours researching the classics to bring you the most authentic experience. #TheArtOfTheDastan #UrduLiterature #BehindTheScenes
• •What is Dastangoi? It is more than storytelling. It is an incantation, a journey, and a memory. It is the art of one voice painting a universe. Discover the tradition we are devoted to preserving. Explore our collection of performances on our YouTube channel. #WhatIsDastangoi #OralTradition #CulturalRevival
• •Subject: A Story for Your Weekend from Dastaangoi. Dear friend of the Dastan, In the quiet moments, a story offers solace and adventure. We invite you to experience our latest performance, now available for all to watch. It is through your viewership and appreciation that this ancient art continues to thrive in the modern age. Thank you for being a vital part of our journey. With deepest respects, The Dastaangoi Team