Brand Tone

Aspirational & Encouraging, Trendy & Fashion-Forward, Friendly & Approachable, Descriptive & Informative (Product-focused)

Brand Values

• •Fashion as Self-Expression & Empowerment
• •Accessibility
• •Diversity & Inclusivity
• •Quality
• •Affordable Luxury
• •Customer Satisfaction
• •Sustainability

Best Practices

• •Emphasize Empowerment and Self-Expression: Frame product benefits around how they help the customer express their individuality and feel confident, rather than just focusing on features.
• •Reflect the brand's commitment to diversity in wording and ensure copy resonates with a broad audience.
• •Use a conversational style where appropriate (especially on social media) to foster community and connection.
• •Encourage user-generated content like #DassefyStyle to build authenticity.
• •Consistent Messaging Across All Channels: Ensure the tone and core messages are harmonized across the website, social media posts, email marketing, and any advertisements.

Social Perception

Positive feedback on specific products, citing comfort, style, and fit. Aim to build a community and user-generated content to positively influence perception. New brand, broader public perception is still developing.

Copy Examples

• •"We're thrilled to introduce Dassefy, your new destination for expressing yourself through fashion!"
• •"Discover the latest trends and timeless classics, curated just for you."
• •"Share your unique style with #DassefyStyle and join our community!"
• •"This dress features a flattering silhouette and soft, breathable fabric for all-day comfort."
• •"Find the perfect pieces to showcase your individuality and feel empowered."