Brand Tone

Authentic, knowledgeable, and family-oriented, with a friendly and approachable persona.

Brand Values

• •Family First
• •Quality and Durability
• •Adaptability and Innovation
• •Getting People Outdoors
• •British Heritage

Best Practices

• •Lead with the 'Why' (Family & Outdoors): Always tie the product back to the core mission. It’s not just a tarp; it's a way to get the family together outdoors. Start with the benefit—creating memories, enabling adventure—before diving into the features.
• •Use "We" and "Our" to Foster Community: Write as the family behind the brand. Use personal, inclusive language that makes the customer feel part of the DAS Outdoors family. Share personal anecdotes or experiences where appropriate.
• •Show, Don't Just Tell, Your Expertise: Instead of just saying "high-quality," explain *why* it's high-quality (e.g., "re-purposed from genuine military parachutes," "tough, rip-stop nylon"). Leverage the brand's 30-year history to build credibility.
• •Maintain a Grounded and Authentic Voice: Avoid corporate jargon or overly polished marketing speak. The tone should be like getting advice from a trusted, experienced friend who is passionate about the outdoors. Keep it simple, direct, and helpful.
• •Incorporate User-Generated Content and Reviews: Actively feature customer photos and positive reviews in marketing materials. This reinforces the "family" and "community" feel and provides social proof that validates the brand's promises of quality and excellent service.

Social Perception

Trusted experts, providing excellent customer service, seen as reliable and efficient, and offering niche and unique outdoor solutions.

Copy Examples

• •For the family adventures you'll talk about for years. Our durable parachute shelters have got you covered, literally. 30 years of experience, now helping you create memories. #DASOutdoors #FamilyFirst
• •From our family to yours. We've spent a lifetime with gear that's built to last, now we're passionate about bringing that durability to your family's outdoor moments. Shelter from the rain, shade from the sun, space for everyone. #OutdoorFamily #BushcraftUK #AdventureAwaits
• •Rain won't stop play! Our ex-military parachute tarps are tough, lightweight, and incredibly versatile. Perfect for forest schools, weekend campers, and garden adventurers. What will you build with yours? Learn more and see it in action on our site. #ParachuteShelter #UKOutdoors
• •Built from the same rip-stop nylon trusted by the military, 'The Cathedral' is your family's fortress in the wild. With a massive 65m² of space, it's more than a shelter; it's a basecamp for stories, laughter, and exploration. We started as an army surplus store, so we know what real durability means. #ToughGear #MadeInBritain
• •Remember puddle-jumping? Don't let a bit of drizzle keep the kids inside this weekend. Our shelters are quick to set up and provide the perfect spot for a muddy-boots-welcome picnic. #GetOutside #FamilyAdventure