Tono de Marca

Friendly, heartfelt, and creative; approachable and personal, reflecting a passionate, local artisan shop.

Valores de Marca

• •Personalization and Individuality
• •Hand craftsmanship and Quality
• •Passion and Joy
• •Customer Service

Mejores Prácticas

• •Always Use "We" and Personal Stories: Continue to frame the business as being run by Mareike and Susanne. Share behind-the-scenes content and stories about the creation process to reinforce the human element of the brand.
• •Emphasize the "Handmade" Aspect: In product descriptions, social media captions, and all marketing materials, consistently use words like "handcrafted," "handmade with love," "artisan," and "workshop" to differentiate from mass-market competitors.
• •Maintain a Warm and Approachable Voice: Address customers directly using "you" and "your." Keep the language simple, heartfelt, and friendly. Avoid overly corporate or technical jargon.
• •Focus on the Emotion and Occasion: Sell the memory, not just the product. Connect items to the special moments they are intended for—a baby's first outfit, a wedding celebration, a heartfelt thank you. Use storytelling to evoke the joy and sentiment behind each gift.
• •Encourage and Showcase Customer Creativity: Actively invite customers to share their ideas for custom orders. Feature customer photos (with permission) to build a community and show how the products are being used and loved in real life. This reinforces the brand's value of personalization and collaboration.

Percepción Social

Perceived as a small, trustworthy business run by passionate individuals, a go-to source for thoughtful, personalized gifts with a personal touch. Emphasis on 'handmade with love' resonates, fostering a sense of community and approachability.

Ejemplos de Copy

• •Welcome to the world, little one! Our personalized baby bodysuits are crafted with the softest materials and a touch of love. Add a name, a date, or a sweet message to create a keepsake that’s as unique as they are. Handmade in Bückeburg, just for your bundle of joy.
• •Putting the finishing touches on happily ever after. ✨ From custom cake toppers to personalized gifts for the wedding party, we pour our hearts into creating details that make your big day unforgettable. What can we craft for your love story?
• •The King of the Grill deserves a tool fit for royalty. Our custom-engraved grill tongs are the perfect way to say 'Thanks, Dad!' for all the sizzling summer memories. Personalize it with his name and make this Father's Day special. #HandmadeWithLove
• •Give the gift of 'one-of-a-kind' this Christmas. Explore our workshop of personalized treasures, from custom ornaments to engraved cutting boards. Each piece is handcrafted with care, ready to bring a smile to your loved ones' faces.
• •Your style, your words. We love bringing your creative ideas to life on our high-quality textiles! Whether it’s a funny quote or a meaningful design, we print it with precision and passion. DM us to start creating your new favorite shirt!