Brand Tone

Passionate, Artisanal/Specialty-Focused, Experience-Oriented, Detail-Oriented/Quality-Conscious, Inclusive/Collaborative, Friendly & Professional

Brand Values

• •Passion for Coffee
• •Quality
• •Experience
• •Craftsmanship/Expertise
• •Community/Collaboration
• •Attention to Detail

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (passionate, artisanal, experiential, friendly), key messaging points, preferred vocabulary (e.g., "experience," "passion," "craft," "ritual"), and a "do-not-use" list. Share this with anyone creating content.
• •Emphasize Storytelling: Instead of just listing features, tell the story behind the coffee – the origin, the roasting process, the people involved. Connect with customers on an emotional level, reflecting the "every individual has a story with coffee" philosophy.
• •Use Sensory Language: Appeal to the senses by describing the aroma, taste, and visual appeal of the coffee and the ambiance of the cafes. This aligns with "experiences that convert the everyday into a pleasure for the senses."
• •Maintain Authenticity and Passion: Let the genuine love for coffee shine through in all communications. Avoid overly corporate or generic language. The copy should feel like it's coming from people who truly care about coffee.
• •Engage with the Community: When responding to comments or reviews, maintain the friendly, professional, and passionate tone. Reinforce the "Todos somos Das Cortez®" feeling by making customers feel like part of the brand's community.

Social Perception

Highly Regarded for Coffee Quality, Positive Service Experience, Pleasant Atmosphere, Fair Value, Popular

Copy Examples

• •Das Cortez: More Than Coffee. It's a Moment. We believe coffee is a ritual, a pause, a connection. From the carefully selected bean to the expertly crafted cup, we pour our passion into every detail, transforming your everyday into a pleasure for the senses. Discover your Das Cortez story.
• •The journey of a thousand smiles begins with a single bean. At Das Cortez, we're obsessed with every step – from sourcing the finest specialty coffee to the art of the perfect roast and the barista's final touch. It’s not just coffee, it’s our passion, shared. #DasCortez #SpecialtyCoffee #CoffeeExperience #TijuanaCoffee
• •Introducing 'Alma de la Tierra' by Das Cortez. A symphony of [flavor note 1] and [flavor note 2], meticulously roasted to unlock its soul. Each sip is an invitation to experience the dedication and passion that defines us. This isn't just a brew; it's a piece of our heart.
• •Das Cortez: Where passion is brewed and experiences are made. Step into our world and let us craft your perfect coffee moment.
• •Life’s too short for ordinary coffee. Elevate your day with Das Cortez. Taste the passion, feel the difference. Find your nearest café or shop our beans online.