Brand Tone

inspirational, passionate, creative, empowering, encouraging, supportive

Brand Values

• •Creativity and Imagination
• •Passion
• •Quality and Durability
• •Customization
• •Joy and Celebration

Best Practices

• •Use Empowering and Creative Language: Consistently use words that inspire creativity, such as "imagine," "create," "design," "dream," and "magic." Frame the customer as the artist and the products as their tools.
• •Focus on the "Why": Beyond the features of the products (sturdy, customizable), always connect back to the emotional benefit ", creating joy, celebrating moments, and making memories.
• •Showcase the Community: Regularly feature user-generated content and brand ambassadors. This reinforces the idea of a shared passion and builds social proof.
• •Maintain a Passionate and Positive Voice: The tone should always be uplifting and enthusiastic. Avoid purely technical or transactional language. The "Manifesto" serves as a perfect guide for this voice.
• •Be Consistent Across All Channels: Whether it's a short TikTok caption, a detailed blog post, or a product description on the website, the core tone and values of creativity and passion must shine through.

Social Perception

The public perception of Dasbi is positive, particularly within the cake design and baking communities. The brand is perceived as a provider of specialized, high-quality tools that enable professional and amateur bakers to elevate their craft. Their focus on reusability also aligns with growing consumer interest in sustainable practices.

Copy Examples

• •Your imagination is the only limit. Our customizable cake boards are the canvas for your next masterpiece. What will you create today? #DasbiCreations #CakeArt #BakingInspiration
• •From a spark of an idea to a sweet reality. ✨ Unleash your inner cake designer. #Dasbi #CakeDesign #BakingHacks #CreativeBaking
• •Crafting memories that last a lifetime, one beautiful cake at a time. Our sturdy and elegant cake boards provide the perfect foundation for your most special creations. #WeddingCake #DasbiDesigns #ElegantBaking
• •You're the artist. We provide the tools. Discover a world of creative baking with Dasbi's customizable cake boards and boxes.
• •Hello Dreamers! This week, we're celebrating the magic of color. Get inspired by our community's vibrant creations and bring a rainbow of joy to your next baking project. #Dasbi #ColorYourBaking #CommunityLove