Brand Tone

Authentic & Passionate, Educational & Helpful, Down-to-Earth & Approachable, Craftsman-like & Skillful, Community-Oriented

Brand Values

• •Craftsmanship & Quality
• •Education & Skill-Sharing
• •Passion for Natural Materials
• •Tradition & Heritage (implied)
• •Customer Support & Engagement
• •Transparency

Best Practices

• •Stay Authentic and Personal: Continue to share Rebecca's personal connection to the craft, her journey, and passion. Use "I" and "my" to maintain that direct, personal voice.
• •Prioritize Education and Empowerment: Frame content around teaching and sharing knowledge. Offer clear, actionable advice and encourage followers in their own crafting journeys.
• •Be Responsive and Engage Actively: Continue the practice of personally responding to comments and questions across all platforms. This reinforces approachability and community.
• •Show, Don't Just Tell: Use video and high-quality images to demonstrate the crafting process, the quality of materials, and the finished products. This visually reinforces skill and passion.
• •Maintain a Humble Expertise: While showcasing skill, avoid overly boastful language. The current tone of sharing expertise in a helpful, down-to-earth manner is effective. Continue to be transparent about processes, even the less glamorous parts or challenges.

Social Perception

Highly Respected for Skill & Quality, Seen as a Go-To Resource for Fur Sewing, Trustworthy & Authentic, Supportive of the Crafting/Trapping Community, Positive and Appreciative Customer Base

Copy Examples

• •Ever wondered how to transform that beautiful pelt into a cozy pair of mittens? My latest pattern breaks it down, step-by-step – just like I’d teach you in my workshop. Grab your download and let's get crafting! Happy to answer any Qs you have below. #FurCrafting #DIYFur #SewingPattern #DarlingLeatherAndFur
• •Learn the Art of Fur Sewing, From My Hands to Yours. Join a Darling Leather And Fur workshop and discover the joy of creating something beautiful and lasting. Real skills, real fur, real satisfaction. [Link to Classes]
• •Handcrafted with passion and patience, right here in my Michigan workshop. This [Product Name] isn't just an accessory; it's a piece of tradition, made from carefully selected [Type of Fur/Leather]. I pour my love for the craft into every stitch, hoping it brings you warmth and joy for years to come.
• •Hey fellow fur enthusiasts! Rebecca here. This week, I wanted to share a quick tip that made a huge difference in my [specific fur sewing task] – it’s all about [brief tip]. Hope it helps your projects! Watch the full technique on my latest YouTube tutorial. [Link] Keep those needles flying!
• •Day 3 of the beaver blanket build! Blocking the hides today – a crucial step for even, beautiful results. It takes time, but so worth it. What part of the fur sewing process do you find most satisfying? Let me know! #FurBlanket #BehindTheScenes #Craftsmanship #LearnToSewFur