Brand Tone

authentic, joyful, and inspiring

Brand Values

• •Joy and Hope: A core message is spreading joy and hope through her creations. Each piece is described as being "filled with love, and hope."
• •Authenticity and Vulnerability: Sharing her personal journey and the healing power of art. She describes art as "vulnerable and beautiful."
• •Exploration and Passion: A continuous desire to explore different mediums, textures, and themes, driven by a deep passion for art.
• •Connection and Reflection: Aims for her art to make people stop, feel, reflect, and connect with memories or emotions.
• •Giving Back: Using her art for therapy and to raise awareness and donations for causes she is passionate about, like animal conservation.
• •Resilience: Encouraging a vibrant and colorful life regardless of circumstances.

Best Practices

• •Lead with Emotion and Authenticity: Always infuse copy with genuine feeling. Share the "why" behind the art – the inspiration, the emotion, the story. Dare Harcourt’s journey is a key part of her brand, so weaving in elements of healing, joy, and passion will resonate.
• •Focus on "Joy" and "Inspiration": These are central themes. Use uplifting and positive language that reflects the aim to bring happiness and hope to the audience. Words like "vibrant," "hopeful," "heartfelt," "peaceful," and "uplifting" should be common.
• •Emphasize Connection and Reflection: Encourage the audience to see how the art can make them feel or what it can make them remember. Use phrases that invite introspection, like "find your story," "what does this piece say to you?" or "art that makes you pause and feel."
• •Maintain a Personal and Approachable Voice: Even in more formal descriptions, let Dare's personality as an artist shine through. Use "I" and "my" when speaking from her perspective (e.g., on social media, blog posts, or an "About Me" page). The tone should feel like a warm conversation with a passionate creator.
• •Be Descriptive About Process and Medium (when relevant): Briefly touching upon the use of textures, layers, and different mediums can highlight the exploratory and passionate nature of the brand, reinforcing the idea of unique, handcrafted art. This adds to the authenticity and perceived value.

Social Perception

Personal and Emotionally Resonant, Talented and Passionate Artist, Inspiring, Community-Oriented

Copy Examples

• •Website Homepage Banner: "Discover Art That Speaks to Your Soul. Each piece by Dare Harcourt is a journey of color, texture, and emotion, crafted to bring joy and inspiration into your life. Find a piece that tells your story."
• •Instagram Post (Showcasing a new piece): "Pouring a little bit of sunshine (and a whole lot of love!) onto the canvas today. ☀️ This new piece, 'Joyful Echoes,' is all about finding the bright spots and remembering the moments that make us smile. Hope it brings a little warmth to your feed and a reminder to embrace the beauty in every day. #DareHarcourtArt #ArtForJoy #AbstractArt #HealingArt #MadeInMemphis"
• •Product Description (for a print): "Bring a touch of heartfelt artistry into your home with 'Whispers of Hope,' a fine art print by Dare Harcourt. Inspired by the resilience of the human spirit, this piece uses a delicate interplay of [mention colors/textures if specific] to evoke a sense of peace and optimism. Let it be a gentle reminder that even in quiet moments, hope flourishes. Perfect for creating a serene corner in your living space or as a meaningful gift."
• •Facebook Ad (targeting art lovers): "Looking for art that’s more than just decoration? Dare Harcourt Art offers original paintings and prints infused with passion, personal story, and a heartfelt wish to spread joy. From vibrant abstracts to soothing textures, find a unique piece that resonates deeply. Explore the collection and let art uplift your spirit. [Link to website]"
• •Email Newsletter Subject Line: "A Little Joy For Your Inbox ✨ + New Art from Dare Harcourt!" Email Body Snippet: "Hi [Name], I believe art has the power to heal, to inspire, and to connect us to what truly matters. This week, I'm thrilled to share a new collection born from quiet moments of reflection and bursts of joyful creativity. Each piece is a little piece of my heart, hoping to find a connection with yours... [Link to new collection]"