Brand Tone

Inspirational, Encouraging, Friendly, Approachable, Playful, Creative, Supportive

Brand Values

• •Creativity & Imagination
• •Quality
• •Inspiration
• •Community
• •Joy & Connection
• •Family-Oriented

Best Practices

• •Always Incorporate "Artzy" and Inspirational Language: Consistently use words and phrases that encourage creativity, imagination, and the joy of making (e.g., "unleash," "imagine," "create," "inspire," "dare to be artzy," "unique as you").
• •Maintain a Friendly and Inclusive Voice: Address the audience directly using welcoming language ("Artzy friends," "Hey Everybody"). Foster a sense of community by encouraging sharing and interaction.
• •Highlight Quality and Origin (Subtly): While being friendly, reinforce the value proposition by occasionally mentioning the high-quality materials and US-made aspect of the products, as this is a point of pride for the brand.
• •Show, Don't Just Tell, the Fun: Let the playful nature of the brand shine through in product names, descriptions of whimsical designs, and by showcasing colorful and joyful project examples.
• •Focus on the "Why": Remind customers of the emotional benefits of crafting – brightening someone's day, creating memories, expressing love and support through handmade items. This connects to the brand's value of fostering connection.

Social Perception

Positive, Appreciative, Engaged Community, Seen as a Source of Unique and "Artzy" Supplies, Supportive of Creativity

Copy Examples

• •Social Media Post (New Product Launch): Ready to get a little 'artzy' with your next project? 🎨 Our brand NEW [Product Name] stamp set is here to spark your imagination! Featuring whimsical designs and uplifting sentiments, it's perfect for spreading joy, one handmade card at a time. Dare to create something amazing! #Dare2bArtzy #NewRelease #PaperCrafting #BeCreative
• •Product Description (Website): Unleash your inner artist with our 'Whimsical Wonders' die set! Craft intricate layers and playful scenes that pop right off the page. Made with the highest quality US steel, these dies are designed to inspire endless creativity. What will you dare to create today? Let your imagination run wild!
• •Email Newsletter Snippet (Challenge Announcement): Hello Artzy Friends! 👋 Feeling creative? Join our monthly challenge! This month's theme is '[Theme Name],' and we can't wait to see how you interpret it with your unique 'artzy' style. Share your makes for a chance to win a $15 gift certificate to the D2BA store! Let's inspire each other!
• •Instagram Story (Behind-the-Scenes/Tip): (Short video of a designer using a D2BA stencil) Quick Tip Tuesday! ✨ Our versatile stencils aren't just for backgrounds! Try using them with texture paste for amazing dimension. Swipe up to see the full tutorial on our blog and remember to always Dare 2b Artzy! #CraftTips #StencilArt #DIYCrafts #Dare2bArtzy
• •Facebook Ad (General Brand Awareness): Don't just make a card, make a statement! ✨ Dare 2b Artzy provides high-quality, US-made stamps, dies, and papers designed to help you express your unique creativity. From heartwarming to whimsical, find the perfect tools to bring your 'artzy' visions to life. Explore our collections and get inspired! #Dare2bArtzy #HandmadeCards #ScrapbookingSupplies #BeUnique