Brand Tone

authentic, narrative, and appreciative

Brand Values

• •Ethical Production & Fair Trade
• •Artisanal Craftsmanship
• •Empowerment
• •Quality & Durability
• •Cultural Heritage

Best Practices

• •Lead with the "Why": Always start with the story. Whether it's the artisan, the technique, or the brand's mission, the "why" is your strongest asset. Frame every product as a piece of a larger, meaningful narrative.
• •Use "Artisan" and "Handmade," Not "Factory" and "Manufactured": Your language should consistently reflect the personal, human-centric nature of your production. Emphasize the skill and care that goes into each item.
• •Be Specific in Your Storytelling: Don't just say your bags are handmade. Name the town, mention an artisan (with their permission), or describe a specific technique. Specificity builds authenticity and trust.
• •Maintain a Warm and Appreciative Tone: Your copy should always sound like it's written by a person who is passionate and grateful. Use words like "honor," "celebrate," "partner," and "community" to reinforce your brand values.
• •Focus on Longevity and Timelessness: Contrast your brand with the fast-fashion industry. Use phrases like "made to last," "timeless design," and "gets better with age" to highlight the quality and sustainable nature of your products.

Social Perception

The public perception of daphns is overwhelmingly positive, centered on its ethical mission and the quality of its products. Customers and followers see daphns as more than just a handbag company; they view it as a purposeful brand that makes a positive impact. Reviews frequently praise the beauty and craftsmanship of the bags, often mentioning the "story" behind the product as a key purchasing factor. There is a strong appreciation for the brand's transparency regarding its artisan partnerships. The brand is perceived as authentic and trustworthy. Its narrative of empowering artisans is seen as genuine, which builds a loyal customer base that is invested in the brand's mission.

Copy Examples

• •Meet the 'Marisol' Tote. More than a bag, it's a story of skill, dedication, and generations of craftsmanship. Woven by hand by our artisan partners in Sahuayo, each stitch carries with it a piece of their heritage. Carry a story, not just a bag. #daphns #HandmadeWithLove #ArtisanMade
• •Tired of fast fashion? Choose a bag that lasts and makes a difference. Our leather goods are ethically handcrafted by artisans in Mexico who receive fair wages for their incredible talent. Shop with purpose. Shop daphns.
• •Artistry in Every Detail. Discover our collection of full-grain leather bags, ethically handmade by master artisans in Mexico. Beautiful, durable, and crafted with soul.
• •The 'Elena' Crossbody isn't just an accessory; it's a testament to tradition. Hand-tooled by the Rojas family workshop, this bag takes over 10 hours to create. Made from durable, full-grain leather that only gets better with age, it's designed to be by your side for years to come. By choosing the 'Elena', you are directly supporting and empowering our artisan community.
• •A Story From Our Workshop | See What's New. This week, we want to introduce you to Sofia, one of the incredible women who brings our designs to life. Her hands have mastered the art of leather tooling, a skill passed down from her grandmother. See the collection she helped create...