Brand Tone

Authentic & Passionate, Artisanal & Quality-Conscious, Ethical & Transparent, Informative & Educational, Proudly French/Local, Timeless & Functional

Brand Values

• •Craftsmanship
• •Sustainability & Eco-responsibility
• •Ethical Production
• •Transparency
• •Made in France/Localism
• •Durability & Longevity
• •Innovation

Best Practices

• •Lead with Authenticity: Always root the copy in the genuine story of Davy Dao and the brand's origins. Share the 'why' behind the brand – the passion for denim and the commitment to ethical production.
• •Emphasize 'Made in France' & Craftsmanship: Consistently highlight the French origin and the artisanal quality. Use descriptive language that evokes the skill and care put into each garment.
• •Be Transparent and Informative: Don't just say 'sustainable'; explain how (e.g., 'our organic cotton,' 'locally woven linen'). Educate the consumer about the value of the materials and processes.
• •Speak to Conscious Consumers: Acknowledge the customer's desire for quality, durability, and ethical choices. Frame the products as an investment in a better fashion system.
• •Maintain a Confident, Passionate, yet Approachable Voice: The tone should reflect expertise and pride in the product, but remain welcoming and human, mirroring the founder's journey and the brand's customer interactions.

Social Perception

Respected & Trustworthy, High-Quality Provider, Ethical Choice, Authentically French, Investment Piece, Pioneering

Copy Examples

• •Headline: Dao Davy: Crafted in France, Worn for Life. Body: More than just jeans. Each pair is a testament to French artisanal skill, woven with sustainable materials and the spirit of Nancy. Experience denim that tells a story of passion and a commitment to a better way of making.
• •Headline: Feel the Difference of French Denim. Body: Our selvedge denim isn't just fabric; it's a legacy. Meticulously crafted in our Nancy workshop, our jeans offer unparalleled comfort and a fit that gets better with every wear. Invest in quality, cherish the durability.
• •Headline: Beyond the Label: Transparency You Can Wear. Body: We believe you have the right to know where your clothes come from. From ethically sourced linen to the hands that stitch your jeans in France, Dao Davy is built on honesty. Wear your values.
• •Headline: The Art of French Jean Making, Reimagined. Body: Davy Dao began with a dream: to create jeans differently. Today, our workshop near Nancy blends traditional craftsmanship with innovative, eco-conscious materials. Discover denim that’s as unique as your journey.
• •Headline: Timeless Style, Sustainably Made in France. Body: Reject fast fashion. Embrace enduring quality. Our collections for men and women are designed to be cherished, offering timeless appeal and the resilience of responsibly sourced materials, all crafted with French savoir-faire.