Brand Tone

The predominant tone is personal, passionate, and authentically charming. It is friendly, direct, and transparent, evoking a sense of care, creativity, and youthful energy, grounded in tradition.

Brand Values

• •Handmade Quality & Craftsmanship
• •Tuscan & Italian Heritage
• •Personalization & Individuality
• •Authenticity & Storytelling
• •Customer Connection

Best Practices

• •Lead with the "Handmade in Tuscany" Angle: This is the brand's strongest unique selling proposition. Every piece of copy, where relevant, should reinforce this connection to place and craftsmanship.
• •Use a Personal and Approachable Voice: Write as Altea would speak. Use "I" and "we" to create a direct connection with the audience. Share personal anecdotes and behind-the-scenes thoughts to maintain authenticity.
• •Tell the Story in Every Detail: Don't just sell a beauty case; sell a piece of a story. Mention the founder's inspiration, the tribute to her grandfather, and the care that goes into each stitch.
• •Emphasize Personalization and Co-Creation: Frame the customer as part of the creative process. Use language like "Create yours," "Tell your story," and "Personalized for you" to highlight the collaborative and unique nature of the products.
• •Leverage Social Proof with Authenticity: Continue to integrate customer testimonials and "pack with me" content into marketing. When using reviews, pick ones that mention the emotional connection, the details, and the quality, as these align perfectly with the brand's core values.

Social Perception

The social perception is overwhelmingly positive, with customers praising the quality and beauty of products that exceed expectations. The brand is seen as a 'small business' with heart, offering unique, non-mass-produced items, with the packaging and origin story significantly contributing to this positive image.

Copy Examples

• •More than just a place for your essentials, it’s a piece of Tuscany to carry with you. Each stitch of our ‘Amorino’ beauty case is sewn by hand with passion, right here in our small workshop. Personalize yours and tell your own story. #DantinaTuscany #HandmadeWithLove #MadeInItaly
• •From a roll of fabric to your new favorite bag! ✨ This Bauletto beauty case, personalized for Chiara, is getting ready to fly. This is what handmade in Tuscany looks like. What would you get embroidered? #SmallBusiness #Handmade #Dantina
• •From Tuscany, With Passion. Dantina began with a simple need and a needle and thread. Founded by Altea Cirri, every bag is a tribute to her grandfather, Dante, and a celebration of Italian craftsmanship. This isn't just a brand; it's our family's story, handmade for yours.
• •Ciao [Customer Name], just like the Tuscan seasons, our collection is ever-changing. We’ve just added a new, handcrafted design, inspired by the summer countryside. Be the first to see what we’ve been creating with our hands and hearts. Limited pieces available, as always.
• •Wrap yourself in the comfort of Tuscany. Our robes are handcrafted from the softest local fabrics, designed to make your quiet moments feel like a gentle Italian morning. Personalized with your initial, it’s not just a robe—it’s a ritual. Made to order, just for you, from our home to yours.