Brand Tone

Evocative, authentic, ethical, community-oriented, and inclusive

Brand Values

• •Artisanship & Craftsmanship
• •Authenticity & Uniqueness
• •Ethical Practices & Fair Trade
• •Sustainability & Eco-consciousness
• •Cultural Heritage & Storytelling
• •Community & Connection
• •Meaning & Experience
• •Accessibility & Inclusivity in Art

Best Practices

• •Prioritize Storytelling: In all copy, from product descriptions to blog posts, focus on the story behind the product, the artisan, or the cultural significance.
• •Emphasize "Why" Over "What": Communicate the purpose behind Larnil – supporting artisans, preserving culture, promoting ethical practices – not just the products themselves.
• •Highlight Ethical Sourcing: Clearly communicate the brand's commitment to ethical sourcing, fair compensation for artisans, and transparency in production methods.
• •Use Evocative Language: Employ language that connects emotionally with the audience, emphasizing the depth, meaning, and transformative power of art.
• •Showcase Artisans: Give artisans a platform to share their stories, processes, and inspiration. Feature their profiles and highlight their unique skills.

Social Perception

Larnil aims to be perceived as a brand that values artisanship, ethical practices, sustainability, and cultural heritage, while fostering a community around art and connecting artisans with appreciative customers.

Copy Examples

• •Discover handcrafted treasures that tell a story of heritage, skill, and a commitment to ethical artistry.
• •This [Material, e.g., Afghan Silver] necklace, handcrafted by master artisans, is a testament to timeless techniques and the enduring beauty of authentic design.
• •We are a community dedicated to preserving heritage and fostering the unique voice of craftsmanship.
• •#LarnilArtisans #HandcraftedHeritage #EthicalCraft
• •Each piece carries the spirit of its maker, connecting you to a legacy of skill and cultural richness.