Brand Tone

Welcoming and Inclusive, Passionate and Joyful, Encouraging and Supportive, Professional and Expert, Community-Focused

Brand Values

• •Joy of Dance
• •Inclusivity & Diversity
• •Self-Expression & Well-being
• •Community Connection
• •Excellence in Instruction
• •Transformation

Best Practices

• •Prioritize "Joy" and "Passion": Consistently use uplifting and enthusiastic language that reflects the core mission of igniting the joy of dance. Words like "ignite," "joy," "passion," "vibrant," and "enchanting" should be staples.
• •Emphasize Inclusivity and Welcome: Ensure copy makes it clear that all levels, especially beginners, are welcome and that no partner is necessary for many classes. Highlight the supportive nature of the "dance family."
• •Showcase Expertise with Warmth: While highlighting Nomusa's expertise and the quality of instruction, maintain a friendly and approachable tone. Avoid jargon that might intimidate newcomers.
• •Foster Community in Your Language: Use words like "community," "connect," "together," and "family." Frame dance not just as a skill but as a shared experience.
• •Focus on Transformation and Benefits: Beyond the steps, articulate the broader benefits of dance – self-expression, confidence, well-being, and stress relief – to resonate with potential students' aspirations.

Social Perception

Positive Local Presence, Community Contributor, Accessible Dance Option, Expert-Led, Welcoming Environment

Copy Examples

• •Facebook/Instagram Post (Promoting Beginner Salsa): Unlock the rhythm within! ✨ Join our beginner Salsa class and discover the joy of Latin dance in a fun, supportive, and inclusive environment. No partner? No problem! Our community is ready to welcome you. Let's dance, Kingston! #DansaniDanceCo #SalsaKingston #JoyOfDance #Community #BeginnerDance
• •Website Homepage Snippet: Welcome to Dansani Dance Co. – where passion meets the dance floor. We're more than just a dance studio; we're a vibrant Kingston community dedicated to igniting your love for dance, fostering self-expression, and building connections, one step at a time. Explore our classes today!
• •Email Newsletter Subject Line (for a new workshop): Elevate Your Moves: New Ballroom Workshop at Dansani Dance Co!
• •Shopify Product Description (for "The Gift of Dance!" Gift Card): Give the unforgettable gift of rhythm, confidence, and pure joy! Our Dansani Dance Co. gift card unlocks a world of enchanting dance experiences, from sizzling Salsa to elegant Ballroom. Perfect for any occasion, it’s an invitation to join our inclusive dance family and create lasting memories. Ignite their passion for dance today!
• •Local Event Ad Snippet: Experience the vibrant heart of Kingston's dance scene! Dansani Dance Co. offers expert instruction in Salsa, Ballroom, and more. Join our inclusive community and let us help you find your rhythm and joy. Visit dansanidanceco.ca for class schedules and events.