Brand Tone

Friendly, Community-Oriented, Passionate, Proud, Reliable, Experienced, Generous, and Hospitable

Brand Values

• •Quality
• •Tradition & Heritage
• •Customer Satisfaction
• •Community
• •Integrity & Resilience
• •Innovation & Growth

Best Practices

• •Emphasize the brand's Manitoba roots and long-standing history.
• •Highlight the use of quality ingredients and slow-cooking methods.
• •Showcase customer testimonials that praise food quality, service, and generous portions.
• •Incorporate language that reflects community involvement and support for local initiatives.
• •Maintain a friendly, approachable, and grateful tone in all communications.

Social Perception

A trusted local favorite, known for high-quality food, community involvement, and a respected founder (Danny Kleinsasser).

Copy Examples

• •"Manitoba's original & #1 hog spit roast caterer for over 40 years!"
• •"Danny's Whole Hog: Serving up delicious, slow-cooked BBQ with quality ingredients and a whole lotta heart!"
• •"From our family to yours, thank you for supporting local! We're proud to be a part of the Manitoba community."
• •"Taste the tradition! Our hickory-smoked meats are made with passion and served with a smile."
• •"Catering events big or small, we bring the BBQ to you! Contact us today to make your event unforgettable."