Brand Tone

technical, direct, expert, confident, no-nonsense, authentic, passionate

Brand Values

• •Precision and Quality
• •Expertise and Specialization
• •Innovation and Problem-Solving
• •Authenticity and Directness
• •Availability and Service

Best Practices

• •Lead with Expertise: Always start with the technical benefit or the problem solved. Use industry-standard terminology correctly to build trust and affirm expertise (e.g., '7075 aluminum,' 'CNC machining,' '915 gearbox').
• •Keep it Direct and Confident: Avoid fluff and corporate jargon. Use active, direct language. Statements like 'We make them better' are powerful and align with the established tone.
• •Show, Don't Just Tell: Let high-quality images and videos of the work do the talking, especially on social media. The copy should complement the visual by explaining the 'what' and 'why' of the project in a concise manner.
• •Focus on Solutions, Not Just Services: Frame offerings around the problems they solve for the customer— 'broken bolt removal,' 'rare part reproduction,' 'gearbox crash repairs.' This resonates with a customer who has a specific, often urgent, need.
• •Maintain Authenticity: The 'straight from the shop' voice is a key asset. Don't be afraid to keep the tone slightly informal and passionate. It's a specialist talking to fellow enthusiasts, not a large corporation addressing a mass market.

Social Perception

DAN MFG is perceived as a highly specialized and skilled machine shop, particularly within the Porsche enthusiast community. The connection to a reputable industry name (Bill Rader Motorsports) gives them a strong foundation of credibility. They are seen as experts in a very specific field—transaxle machining and reinforcement—rather than general mechanics. This perception is that of a master craftsman or a specialist you consult for a difficult and precise job that requires a high level of expertise.

Copy Examples

• •Stock isn't in our vocabulary. We engineered these 915 gearbox side plates from 7075 aluminum to be stronger and lighter than factory. Because when performance is on the line, every component matters. Need a custom solution? DM us.
• •Your Porsche 930 gearbox is a precision instrument. We treat it that way. From crash repairs to custom oil cooling modifications, our machining services restore and enhance the heart of your vehicle. Don't settle for a replacement; let's rebuild it better.
• •Expert Porsche Gearbox Machining | DAN MFG | Las Vegas. Specializing in 915, G50 & more. Upgrades, repairs, and custom parts. 24-hour service available. Get a quote today.
• •The challenge: a rare, obsolete part with no replacement in sight. The solution: reverse engineering and precision CNC machining. We brought this classic back to life. Have a part you can't find? We can make it.
• •Beyond OEM. We don't just replace parts, we re-engineer them. For Porsche and beyond, experience the difference precision machining makes. Stronger, lighter, faster. That's the DAN MFG promise.