Brand Tone

Personal and Authentic, Whimsical and Dreamy, Melancholic yet Hopeful, Passionate and Expressive, Approachable and Encouraging (for classes)

Brand Values

• •Authenticity and Honesty
• •Emotional Expression
• •Creativity as a Necessity
• •Connection and Sharing
• •Empowerment (especially for women)
• •Finding Beauty and Love

Best Practices

• •Write from the Heart: Always imbue your copy with genuine emotion and personal experience, reflecting Danita's core value of authenticity. Share the why behind your creations.
• •Embrace Whimsy and Storytelling: Use descriptive, imaginative language that evokes the dreamy, surreal, and narrative quality of the art. Words like magical, whisper, secret, dream, and journey can be powerful.
• •Be Open and Relatable: Don't shy away from sharing vulnerabilities or the messiness of the artistic process, as this resonates with Danita's established persona and builds deeper connections.
• •Focus on the Eyes (Metaphorically): Just as the eyes are the window to the soul in her art, ensure your copy reveals the soul of the brand—its depth, emotion, and the sweet melancholy that makes it unique.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy consistently matches the visual aesthetic of the art and online presence. If the art is whimsical and melancholic, the words should dance to the same tune.

Social Perception

Talented and Unique Artist, High-Quality, Giftable Art, Inspirational and Relatable, Supportive Teacher

Copy Examples

• •She carries a universe in her gaze, a whisper of stardust and dreams. My latest piece, 'Star-Sailor's Heart,' is an echo of those quiet moments when the soul speaks. May she bring a touch of that peaceful wonderland to your space. ✨ Available now on DanitaArt.com.
• •Meet Elara. She’s a little bit shy, wonderfully whimsical, and carries secrets of the old woods in her stitched heart. Each doll I create is a piece of my own story, a tiny friend to share the journey. Looking for a unique, handcrafted companion? Find Elara on Etsy.
• •Unlock the magic within your own hands. My 'Mixed Media From The Heart' class isn't just about techniques; it's about finding your voice, embracing the beautiful mess of creation, and painting your own unique story. Let's explore that dreamy, surreal world together. Join me? Link in bio.
• •Some days, the world feels a bit too loud. On those days, I retreat to my studio, my sanctuary, and let the colors speak what words can't. This piece emerged from one such quiet conversation. It’s a reminder that even in melancholy, there’s a profound beauty. Sending love to anyone who needs it today. 💖 #DanitaArt #EmotionalArt #CreativeJourney
• •To share a little extra love and light, I'm having a special studio 'adoption event'! For a limited time, bring home an original piece of my heart (or a whimsical print!) with a [discount percentage]% off. Let my art whisper its stories to you. Visit DanitaArt.com.