Brand Tone

Fun, confident, stylish, encouraging of self-expression, and locally connected.

Brand Values

• •Self-confidence
• •Fun
• •Self-expression
• •Inclusivity (implied)
• •Community (local)

Best Practices

• •Highlight Benefits & Feelings: Focus on how the clothes will make the customer feel (e.g., confident, stylish, happy) rather than just listing features.
• •Use vibrant and playful language to reflect the brand's fun-loving personality.
• •Incorporate inclusive language and imagery to appeal to a diverse audience.
• •Showcase the brand's connection to the local community (Spijkenisse) to build trust.
• •Emphasize self-expression and individuality through fashion.

Social Perception

Positive, trendy, customer-centric, locally relevant, and inclusive.

Copy Examples

• •Unleash your inner style icon with our latest collection! ✨
• •Dress like you're already famous! 😉
• •Confidence level: outfit of the day. 💯
• •Spijkenisse vibes, worldwide style. 🌍
• •Find your joy, express yourself, be By Cee Cee! ❤️