Brand Tone

passionate, sophisticated, and purpose-driven

Brand Values

• •Environmental Consciousness
• •Emotional Expression
• •Resilience and Transformation
• •Originality and Quality
• •Connection

Best Practices

• •Always connect the art back to its core purpose. Whether describing a painting or a textile, start with the inspiration or the emotion behind it—wildfires, melting ice, the feeling of anxiety—before detailing the physical attributes. This reinforces the brand's purpose-driven nature.
• •Employ descriptive words that appeal to emotion and the senses. Terms like "visceral," "chaotic," "serene," "fiery," and "textured" reflect the abstract nature of the work and help the audience "feel" the art without seeing it in person.
• •Consistently, but subtly, reference Danielle's unique background as a lawyer-turned-artist. This is a powerful differentiator that builds credibility and intrigue. Phrases like, "With the analytical mind of a lawyer and the soul of an artist..." can be very effective.
• •Position the artwork as the beginning of a conversation, not the end. Use questions in social media captions and email newsletters ("What do you see in this piece?", "How does this make you feel?") to invite engagement and reinforce the idea that art is a shared emotional experience.
• •The copy should reflect the quality and seriousness of the art. Avoid overly casual slang or trendy jargon. The tone should be confident, intelligent, and deeply connected to the work, mirroring the perception of an established, professional artist.

Social Perception

Danielle Nelisse Design Studio is perceived as the platform of a credentialed and impactful contemporary artist.

Copy Examples

• •Where memory meets the horizon. 'Arctic Melt No. 5' is my attempt to capture the quiet, irreversible shift of our planet. The cold wax medium allows me to layer and scrape away, revealing textures that echo the cracking ice and the deep blue of a world transforming. This isn't just a painting; it's a conversation about what we stand to lose. How does it make you feel? #DanielleNelisse #AbstractArt #ClimateArt #OilAndColdWax #Artivist
• •Born from the smoke and ash of the 2014 California wildfires, this piece is a raw, emotional translation of a landscape in crisis. 'Wildfires V' uses layers of intense, fiery pigment and stark, chaotic lines to convey both the destructive power and the resilient spirit of nature. This 36" x 36" oil on canvas is more than an abstract work; it is a visceral reminder of the urgency of our times and a testament to the cathartic power of creation.
• •Your walls can do more than just decorate—they can tell a story. Danielle Nelisse, an acclaimed abstract artist and former lawyer, channels her anxiety about climate change into powerful, evocative paintings. Each piece is a unique, emotional landscape. Discover art that connects, provokes, and inspires. Explore the collection.
• •I've always believed that art shouldn't be confined to a canvas. That's why I'm thrilled to announce my new limited-edition silk scarves, featuring patterns from my 'Everglades' painting series. Each design is a piece of a larger story, a tribute to one of the world's most vital and fragile ecosystems. Wrap yourself in art that matters. [Link to Shop]
• •Danielle Nelisse translates the front lines of climate change into the language of abstract art. A former immigration attorney, Nelisse brings a unique perspective on global struggle and resilience to her Maui studio. Her work, characterized by bold color and complex textures, is not a passive observation but an active, emotional response to our altered world, inviting viewers to find their own meaning in the chaos and beauty.