Brand Tone

Sophisticated, Introspective, and Minimalist

Brand Values

• •Emotional Expression
• •Originality and Authenticity
• •Quality and Exclusivity
• •Modernity

Best Practices

• •Maintain a Minimalist Aesthetic: In all communications, less is more. Avoid clutter, excessive emojis, slang, or overly casual language. The copy should be as clean and intentional as the artwork.
• •Lead with the Art: The primary focus should always be the artwork itself. Whether on a website, in an email, or on a future social media post, the visual should be the hero. The copy is there to support and contextualize, not to overshadow.
• •Use an Evocative, Not Prescriptive, Vocabulary: Use words that open up interpretation rather than close it down. Phrases like "an exploration of," "a meditation on," or "an echo of" invite the audience into the work. Avoid telling them exactly what a piece is "about."
• •Emphasize Core Values: Consistently weave the values of originality, quality, and emotional expression into the narrative. Use terms like "original work," "one-of-a-kind," "hand-stretched canvas," and language that connects the art to feeling and introspection.
• •Be Consistent Across All Platforms: Should the brand decide to expand to social media or email marketing, the sophisticated, introspective, and minimalist tone must be strictly maintained. This creates a cohesive and recognizable brand identity, building trust and reinforcing the brand's exclusive positioning in the market.

Social Perception

Due to the limited online footprint, the social perception of the Daniel Jacob brand is largely one of exclusivity and obscurity. It is perceived as niche and undiscovered, private and inaccessible, yet credible within its sphere.

Copy Examples

• •Where Color Finds Emotion. The Original Abstract Works of Daniel Jacob.
• •Beyond words, there is a visual language. The 'Feelings' collection is an exploration of raw, unfiltered emotion captured in texture and hue. Each piece is a silent conversation waiting to be had. Discover the work that speaks to you.
• •Synergy. Oil on canvas. 100x120cm. The interplay of intention and accident. #DanielJacobArt #AbstractPainting #ContemporaryArt #ArtForSale #ModernArt
• •Daniel Jacob works from the principle that art should not dictate, but evoke. His process is a meditation on the harmony and chaos of the modern world, translating complex urban landscapes and internal sentiments into their purest visual form.
• •Own an Original. 'Genesis #3' is more than a painting; it is a singular moment of creation for your space. A statement of refined taste and a testament to the power of abstract expression. Inquire for acquisition.