Brand Tone

Passionate & Artisanal, Stylish & Modern, Customer-centric & Accommodating, Confident & Proud, Descriptive & Evocative

Brand Values

• •Craftsmanship & Quality
• •Heritage & Tradition
• •Customer Satisfaction & Personalization
• •Style & Modernity
• •Bringing International Standards to the Domestic Market

Best Practices

• •Use terms like "artisan," "hand-finished," "legacy," and "genuine leather."
• •Use words like "modern," "stylish," "edgy," "chic," "statement."
• •Use phrases like "soft and flexible," "lightweight comfort," "bold silhouette."
• •Use "you" and "your" frequently, and phrases like "your perfect match."
• •Maintain a balance between highlighting heritage and modern style

Social Perception

Emerging Designer Brand, Focus on Quality Materials and Craftsmanship, Potentially Niche but Appreciated for Customization

Copy Examples

• •Artisan-made, exceptionally styled, exclusively for India.
• •#DangShoes #HandcraftedLuxury #ArtisanFootwear
• •Soft, flexible, and effortlessly chic.
• •Let's craft your story, one step at a time.
• •Experience the legacy of fine Indian shoe-making, designed for today.