Tono de Marca

Casual, humorous, and geared towards an insider audience.

Valores de Marca

• •Passion for Hockey
• •Humor and Irreverence
• •Community
• •Quality and Customer Focus

Mejores Prácticas

• •Embrace authentic hockey slang in all copy.
• •Maintain a light and humorous tone.
• •Foster a sense of community by speaking to shared passion.
• •Highlight product quality to reinforce value.
• •Ensure all marketing copy reflects genuine authenticity and understanding of hockey culture.

Percepción Social

The target audience likely perceives Dangles Apparel as a genuine and relatable brand that understands their passion for the sport, making them feel part of an exclusive club through specific, coded language.

Ejemplos de Copy

• •Silky mitts? Now get the silky threads to match. Our new Dangles collection is here.
• •For the love of the game and a good laugh. Our 'No Regretzkys' tee is made for the player who knows that sometimes you just have to go for it. Printed on ultra-soft cotton, it’s as comfortable as a fresh sheet of ice.
• •Tag a teammate who thinks they have the best dangles in the league. Winner gets bragging rights (and maybe a discount code).
• •Top shelf snipes and top-shelf styles.
• •From the locker room to the street, wear your hockey heart on your sleeve. Dangles Apparel: For the love of the flow.