Brand Tone

quirky, fun, personal, creative, approachable, and enthusiastic

Brand Values

• •Creativity and Individuality
• •Handmade Quality
• •Joy and Fun
• •Community Connection
• •Australian Made

Best Practices

• •Always Use a Personal "I/We": Write as Hayley, the creator. Use "I designed," "We're so excited," or "My favorite part is..." to maintain the personal, small-business feel.
• •Incorporate "Fun" and "Quirky" Language: Use playful adjectives and lighthearted puns. Words like "zesty," "adorable," "awesome," "super cute," and "bold" align perfectly with the visual identity of the products.
• •Tell a Micro-Story: Briefly describe the inspiration behind a design or the feeling it’s meant to evoke. For example, instead of "Blue earrings," try "Earrings inspired by a perfect summer sky." This adds value and emotional connection.
• •Highlight the "Handmade" Aspect: Consistently mention that items are "handmade," "hand-sculpted," or "crafted with care." This reinforces the brand's core value of quality craftsmanship and differentiates it from mass-produced competitors.
• •Maintain an Enthusiastic and Positive Tone: Every piece of copy, from an error page to a post-purchase email, should be infused with positivity and enthusiasm. Use exclamation points appropriately and always sound genuinely excited about the products and the community.

Social Perception

Charming and trustworthy small business, offering high-quality, creative, and valuable products. Hayley, the owner, is seen as friendly and talented, fostering trust and loyalty. Perceived as a go-to for unique, fun, statement earrings and thoughtful gifts.

Copy Examples

• •Spice up your Tuesday! 🌮 Our brand new 'Taco Belle' dangles just dropped in the Etsy shop. Hand-sculpted with extra guac-love because life’s too short for boring earrings. Who’s hungry? Link in bio to snag a pair!
• •Tired of the same old studs? Unleash your fun side! ✨ Dangles and Dinglehoppers creates quirky, handmade polymer clay earrings right here in Mackay. Perfect for adding a pop of personality to any outfit. Shop the collection on Etsy today and find your new favorite pair!
• •You’ll be positively *ribbiting* in these adorable froggy dangles! Each little friend is handcrafted from premium polymer clay, detailed with a glossy finish, and hung from hypoallergenic hooks. They’re lightweight, full of personality, and guaranteed to make people leap with joy. The perfect gift for the amphibian-lover in your life!
• •(Video of clay being mixed) Mixing up a fresh batch of sunshine! ☀️ Any guesses what colourful creations are coming to life today? Drop your ideas below! 👇 #WIP #HandmadeProcess #PolymerClay
• •Psst... We made something just for you! 👀 NEW earrings inside.