Brand Tone

Inspirational, Aspirational, Accessible, Practical, Community-Focused

Brand Values

• •Design Excellence
• •Quality and Durability
• •Functionality
• •Customer-Centricity

Best Practices

• •Lead with Inspiration, Follow with Function: Always start with the lifestyle and the "why" – the beautiful meal, the peaceful afternoon, the thriving garden. Then, provide the practical details and quality assurances that make the purchase logical.
• •Champion Your Community: Continuously encourage, feature, and tag customers in your social media posts. This reinforces the "accessible" and "community-focused" part of your tone while providing authentic social proof.
• •Use "We" and "You": Write as if you are in a conversation. Use "We" when talking about the brand's passion and design process ("We love design"). Use "You" when talking about the customer's experience and dreams ("Create your perfect outdoor space").
• •Keep the Visuals Clean and Cohesive: The visual tone is paramount for a design-led brand. Ensure all photography and videography adhere to the clean, bright, and natural Scandinavian aesthetic. This visual consistency is as important as the written word.
• •Tell the Story Behind the Design: Leverage the founder, Daniel Johansson, and the "in-house design" value. Periodically share insights into the design process, material choices, or the initial inspiration for a product. This adds depth, authenticity, and reinforces the premium, thoughtful nature of the brand.

Social Perception

Premium Niche Brand, Trustworthy, Inspirational Resource

Copy Examples

• •From Dream to Dangarden. There's nothing we love more than seeing your garden stories come to life. Look at this stunning space created by @[customer_handle] with our Ophelia greenhouse as the centerpiece. It's more than a place to grow plants; it's a sanctuary. Ready to build yours? #Dangarden #MyDangarden #GreenhouseGoals #ScandinavianDesign #GardenInspiration
• •Your Summer, Redefined. The Umami Outdoor Kitchen. Why limit your best cooking to the indoors? With the Umami outdoor kitchen, every sunny day is a reason to celebrate. Designed in Sweden with durable materials and a passion for functionality. Explore the modules and create your perfect outdoor culinary space. Shop now. #Dangarden #OutdoorKitchen #Utekök #SummerCooking #ScandiLiving
• •(Trending Music Track) Text On Screen 1: That empty corner of your patio? Text On Screen 2: Let's give it a purpose. Text On Screen 3: Our modular planters. Text On Screen 4: Scandinavian design. Built to last. Text On Screen 5: Your weekend project, sorted. Caption: It's that simple. Elevate your space with Dangarden. #Dangarden #DIYGarden #PatioMakeover #GardeningHacks #ScandinavianDesign
• •The Garden Is Calling. From the first seed to the final harvest, our Swedish-designed greenhouses and durable garden tools are here to help you answer. Cultivate your passion with Dangarden. Call to Action: Shop the Spring Collection
• •Subject: Inside the Designer's Mind: The Story of the Elda Fire Pit. Body: Hi [Name], Ever wonder what goes into a Dangarden design? It all starts with a feeling. Our founder, Daniel Johansson, wanted to create a fire pit that was more than just a source of heat—it had to be a natural gathering place, a piece of minimalist art for your garden. Discover the story and craftsmanship behind the Elda.