Brand Tone

Nurturing and Authentic

Brand Values

• •Legacy and Love
• •Quality and Integrity
• •Self-Care and Healing
• •Authenticity and Purpose
• •Community

Best Practices

• •Always connect the products back to the brand's founding story. The 'why' (legacy, love, healing) is your most powerful differentiator. Let the founder's voice and story shine through, especially using 'I' and 'my' to maintain a personal connection.
• •Employ words like "nourish," "celebrate," "ritual," "love," "healing," and "uplift." Frame skincare as an act of kindness to oneself, rather than a problem-solving chore.
• •Consistently mention that products are "handcrafted," "made with intention," and use "natural, skin-loving ingredients." This reinforces the values of quality and integrity.
• •Use inclusive and warm language like "family," "welcome," and "join us." Foster a sense of belonging in all communications, from social media replies to email newsletters.
• •While the emotional story is key, always underpin it with credibility. Casually reference the founder's certifications and the commitment to high-quality formulation to build trust and reassure customers of the products' efficacy.

Social Perception

Highly positive, centering on its authenticity and product quality. Customers connect strongly with the brand's story and the founder's genuine passion. Perceived as trustworthy and mission-driven, offering more than just a product, but a meaningful experience rooted in care and quality.

Copy Examples

• •Your skin tells a story. Let's make it one of nourishment and love. Each jar of our Cashmere Glow Body Butter is handcrafted with intention, blending natural ingredients to create a moment of joyful self-care. This isn't just skincare; it's a legacy of love, from our family to yours. #HandcraftedWithHeart #DaNelleBeauty #SelfCareRitual
• •Crafted for the man who builds his own legacy. Our Steel & Sage beard oil is more than a grooming product—it's a daily ritual of strength and care. Formulated by hand with nourishing, natural oils, it softens coarse hair and soothes the skin beneath, leaving you with a healthy, confident glow. Built with integrity, for the man who lives with it.
• •Skincare That Heals and Uplifts the Spirit. At Da'Nelle Beauty, our products are born from a story of love and legacy. We handcraft each item with high-quality, natural ingredients because we believe skincare should be a celebration of you. Feel the difference of products made with purpose. Shop our collection today.
• •A little bit of love for your skin...
• •(Upbeat, gentle music) Voiceover: 'I pour my heart into every batch. When my daughter T'onna passed, I promised to build a legacy of love. That legacy is Da'Nelle Beauty—handcrafted, natural skincare made with purpose, so you can feel beautiful and celebrated in your own skin.'