Brand Tone

elegant, passionate, and customer-centric

Brand Values

• •Artistry and Creativity
• •Quality and Freshness
• •Customer Satisfaction
• •Ethical and Sustainable Practices
• •Experience and Legacy

Best Practices

• •Lead with Emotion and Storytelling: Instead of just listing flowers, use descriptive and evocative language. Phrases like "telling stories," "a symphony of color," and "capture the feeling" align with the brand's artistic value.
• •Emphasize Experience and Trust: Consistently mention the brand's long history (since 1991) to build credibility and reinforce its legacy of quality.
• •Highlight Sustainable Practices: In product descriptions or 'About Us' sections, mention the use of recycled materials or the donation of waste flowers. This appeals to ethically-minded consumers and reinforces a core brand value.
• •Use a Warm and Professional Tone: Mirror the customer service experience described in reviews. Copy should be friendly and approachable ("we're here to help") but also polished and professional, avoiding overly casual slang.
• •Focus on the "Why," Not Just the "What": Explain the purpose behind an arrangement. Is it designed to bring joy, offer comfort, or celebrate a milestone? This connects the product to the customer's emotional needs, enhancing the brand's customer-centric perception.

Social Perception

High-Quality and Beautiful, Reliable and Accommodating, Excellent Value, Friendly and Professional

Copy Examples

• •Telling Your Story Through Flowers Since 1991. Discover arrangements crafted with passion, creativity, and three decades of artistry. Same-day delivery available.
• •Bringing a little bit of nature’s magic indoors. ✨ This week, we’re celebrating the delicate dance of lisianthus and lush seasonal foliage. Each stem is chosen with care, each bouquet arranged with love. #DandelionFlorist #MelbourneFlowers #FloralArtistry #SustainableFloristry
• •A symphony of color and life. Our 'Sunset Kiss' bouquet is a passionate blend of radiant roses, cheerful gerberas, and delicate seasonal accents. Expertly arranged to capture the warmth of a perfect sunset, this bouquet isn't just a gift—it's a beautiful, memorable experience. Hand-tied and wrapped in eco-friendly packaging.
• •Dandelion Florist Kew | Exquisite Flowers, Same-Day Delivery | Order By 1pm
• •Fresh for Spring | Discover Our New Collection of Hand-Crafted Bouquets