Brand Tone

Creative, Collaborative, and Approachable

Brand Values

• •Hand-Craftsmanship
• •Artistic Tradition
• •Community and Passion
• •Versatility

Best Practices

• •Spotlight the Artisans: Regularly feature the different artists in the collective. Share their individual stories, their specific crafts, and what inspires them. This reinforces the 'collaborative' and 'approachable' tones.
• •Use 'Collective' and 'Handmade' Consistently: These are your key differentiators. Ensure that product descriptions, social media bios, and all marketing materials emphasize that your products are made by a group of artisans and are crafted by hand.
• •Share the Process: Create content (photos, short videos, blog posts) that shows how items are made. This provides transparency and highlights the skill and value embedded in each product. The blog already aims to do this, and this should be a priority.
• •Maintain an Approachable Voice: Write copy that is warm, inviting, and humble. Sharing both successes and challenges makes the brand more relatable and builds a stronger community around your work.
• •Emphasize Your Roots: Mentioning that you are based in 'Southern Indiana' adds a layer of authenticity and local charm. Use this to connect with both a local and a broader audience interested in regional American crafts.

Social Perception

The audience perceives Dancing Pig Studios as a small, passionate group of local artisans. They are seen as a source for authentic, handcrafted goods rather than a large, impersonal corporation. The brand's transparency about their team and process fosters a sense of trust and connection with their customers. They are likely perceived as genuine and dedicated to their craft.

Copy Examples

• •From our studio to your home. ✨ Mark, our master artisan, just finished this vibrant stained-glass panel. Every piece is cut and soldered by hand, a tribute to traditional craftsmanship. Let a little handmade light into your life. #HandmadeDecor #StainedGlassArt #ArtisanCollective #DancingPigStudios
• •The ‘wreath lady’ Betty has been busy! Each floral and bow is chosen and placed with care to bring a touch of Southern Indiana charm to your front door. This is more than a wreath; it's a handmade welcome. #WreathMaking #FiberArts #HandmadeHome #CraftCommunity
• •We are Dancing Pig Studios—a collective of artists and friends bound by a love for traditional crafts. From fiber arts to stained glass, we believe in the beauty of handmade. We value skill, artistry, and the joy of making something unique with our own two hands.
• •Discover the art of punch needle. Our latest collection features unique, handcrafted designs perfect for adding texture and personality to any room. Explore handmade home décor from our collective of artisans. [Link to website] #PunchNeedle #FiberArt #Handmade #CraftIdeas
• •Welcome back to the Pig Pen! This week, we're taking you behind the scenes on one of our biggest challenges (and laughs) so far: figuring out how to ship our creations safely to you. The journey of a small craft business is full of learning curves!