Brand Tone

Humorous & Playful, Energetic & Cheerful, Informal & Friendly, Quirky & Unique

Brand Values

• •Joy and Laughter
• •Personalization
• •Celebration
• •Creativity & Fun
• •Simplicity & Convenience

Best Practices

• •Embrace Exaggeration (Playfully): Use humorous overstatements to describe the fun and impact of the cards (e.g., prepare for laugh-induced tears, the funniest card they'll ever get).
• •Use Lively Verbs and Adjectives: Words like shimmy, boogie, hilarious, zany, side-splitting, awesome will reinforce the energetic and fun tone.
• •Incorporate Emojis and Lighthearted Punctuation: Where appropriate (like social media or informal emails), emojis (🎉😂🕺💃) and exclamation points can enhance the playful vibe.
• •Focus on the "Why" – The Joy of it: Always bring the copy back to the feeling the card evokes: laughter, surprise, delight, making someone's day.
• •Keep it Short, Punchy, and Informal: Avoid corporate jargon or overly complex sentences. Think conversational, like you're sharing a fun secret with a friend.

Social Perception

Customers/Target Audience: Likely perceive "dancing greetings" as a fun, novel, and affordable way to send a personalized message that stands out. They are probably looking for something less formal and more entertaining than traditional options. They appreciate the humor and the custom face feature. General Public (Awareness Dependant): If aware, the general public would likely see it as a niche entertainment service. Some might find it delightfully silly, while others might not be the target demographic. The perception hinges on whether they value digital, humorous greetings. Without a strong social media presence or wider PR, broader public perception is likely minimal or neutral.

Copy Examples

• •Website Banner/Ad: "Warning: May Cause Uncontrollable Giggles! 😜 Send a hilarious dancing e-card with THEIR face on it. Pure. Comedy. Gold."
• •Email Subject Line: "Your Friends Won't Stop Laughing After This..." Email Body Snippet: "Bored of boring cards? Us too! Make their day unforgettable with a personalized dancing greeting. Upload a photo, pick a tune, and let the hilarity begin! Create your masterpiece now!"
• •Social Media Post (Hypothetical): "That moment when your custom face e-card arrives... 🕺💃 Level up your birthday wishes from 'meh' to 'OMG, that's hilarious!' Link in bio to unleash the dance!"
• •Product Description (for a Birthday Card): "This isn't just a birthday card; it's a full-blown digital dance party starring... the birthday legend! Get ready for shoulder shimmies, epic moves, and a whole lot of laughter. Personalize it and send the fun!"
• •Call-to-Action Button: Instead of "Send Now," try: "Unleash the Dancers!" or "Make 'Em Laugh!" or "Send the Giggles!"