Brand Tone

friendly, supportive, and expert

Brand Values

• •Expertise and Quality
• •Community and Support
• •Passion for Dance
• •Customer-Centric Service

Best Practices

• •Always Be Supportive: Use encouraging and positive language. Frame content around helping dancers achieve their goals and celebrating their passion.
• •Highlight Expertise: Regularly mention the staff's dance background and specialized knowledge, especially regarding technical products like pointe shoes. This builds trust and authority.
• •Foster Community: Engage with the local dance scene. Share news from local dance schools, congratulate students on their achievements, and use location-specific hashtags to reinforce the store's role as a community hub.
• •Emphasize Quality: When describing products, focus on the benefits of quality materials and construction for a dancer's performance and comfort.
• •Maintain a Friendly Voice: Keep the tone approachable and personal. Use "we" and "you" to create a direct and welcoming conversation with the customer, whether on social media, the website, or in advertisements.

Social Perception

It is viewed as a vital local resource, being the only dedicated dancewear shop in Oxford. Customers see it as a reliable and trustworthy store with a "fantastic service" and "great customer service". The expertise of the staff, particularly in specialized fittings, is highly valued and frequently commended. The brand is seen as an essential partner for local dancers and dance schools.

Copy Examples

• •Elegance in every movement. ✨ Introducing the new Mirella Majesty collection, designed for grace and strength. Visit us in-store to find the perfect fit and feel the difference quality dancewear makes. #DanceEvolutionOxford #BalletStyle #NewArrivals #OxfordDancers
• •Your pointe shoe journey starts here. Our expert fitters are dedicated to finding the perfect shoe to support your passion and technique. Book your personalized fitting today and dance with confidence. #PointeShoes #BalletLife #ExpertFitting #DanceInOxford
• •Passionate About Dance, Dedicated to Dancers. From your first plié to your professional debut, Dance Evolution is here to support every step of your journey with expert advice and the finest dancewear in Oxford.
• •Oxford's only dedicated dancewear shop. At Dance Evolution, we share your passion for dance. Find everything you need, from ballet leotards to tap shoes, in a warm and supportive atmosphere. Conveniently located with free parking. #SupportLocal #Dancewear #Oxfordshire
• •Ready to get back to the barre? We've got everything you need for the new dance season! Our team is here to help you find the perfect gear to make this your best year of dance yet. Stop by and let us help you dance your way through the year! #BackToDance #DanceCommunity #Oxford