Brand Tone

Artistic and Passionate, Authentic and Handmade, Sophisticated yet Edgy, Personal and Approachable, Confident

Brand Values

• •Craftsmanship and Quality
• •Individuality and Self-Expression
• •Artistic Integrity
• •Customer Focus
• •Authenticity

Best Practices

• •Emphasize "Handmade" and "Artisan": Consistently use terms that highlight the human touch and skill involved in creating each piece (e.g., "hand-forged," "studio-made," "artisan crafted").
• •Balance Sophistication with Edge: Use descriptive language that captures both the elegance and the urban-inspired boldness of the designs (e.g., "refined rebellion," "chic minimalism with an industrial touch," "modern lines with organic textures").
• •Speak to Individuality: Craft messages that empower the wearer, focusing on self-expression, confidence, and standing out (e.g., "Define your signature," "For the woman who charts her own course").
• •Maintain a Personal Connection: Occasionally use a voice that feels like it's coming directly from the artist, sharing insights into inspiration or the process. This reinforces the "Hi, I'm Dana" approachability.
• •Highlight Quality and Materials: Subtly weave in references to the quality of materials (sterling silver, 14k gold) and the meticulous craftsmanship, assuring customers of the lasting value of their purchase.

Social Perception

Dana Reed Designs is perceived as a reputable brand offering high-quality, artistically designed, and unique handmade jewelry. Customers appreciate the distinctive style that marries elegance with a modern, urban feel, allowing for both everyday wear and statement pieces. The brand is seen as personal and trustworthy, with Dana Reed herself being recognized as the artisan behind the work. There's a strong sense of loyalty among customers, who often become repeat buyers and fans of the brand. The connection to the Chicago artisan community and participation in local events is also a positive aspect of its perception.

Copy Examples

• •Headline: Beyond Trends. Beyond Ordinary. Body: Discover Dana Reed Designs: Handcrafted jewelry where urban edge meets modern elegance. Wear your story.
• •Headline: The Art of a Statement. Body: Each piece from Dana Reed Designs is forged by hand, by heart. Find the jewelry that speaks to your unique spirit.
• •Headline: From Our Studio to Your Style. Body: Experience the touch of the artisan. Dana Reed Designs offers sophisticated, handcrafted jewelry for the woman who defines her own elegance.
• •Headline: Confidence, Cast in Silver & Gold. Body: Embrace your individuality with jewelry that’s as bold and unique as you are. Explore the latest collection from Dana Reed Designs.
• •Headline: More Than Adornment. It's Art. Body: Dana Reed Designs: Where meticulous craftsmanship and a passion for modern, organic forms come together. Find your signature piece today.