Tono de Marca

Expert & Traditional

Valores de Marca

• •Expertise
• •Quality & Authenticity
• •Heritage
• •Exclusivity

Mejores Prácticas

• •Lead with Expertise: Always present information clearly and factually. Use correct terminology, model numbers, and historical context. This reinforces the brand’s authority and builds trust with a knowledgeable audience.
• •Maintain a Formal and Respectful Tone: Avoid overly casual language, slang, or excessive use of emojis. The tone should mirror the prestige of the items being sold. Address the customer as a discerning collector, not a casual shopper.
• •Focus on the "Three C's" - Craftsmanship, Creator, and Collection: Structure descriptions around who made the item (the creator), how it was made (the craftsmanship), and why it's important (its place in a collection or design history).
• •Use High-Quality Visuals with Direct Captions: Let the professional photos of the items do most of the talking. The copy should support the visual, providing essential information like the designer, material, and dimensions, rather than trying to create a lifestyle narrative.
• •Bridge the Online and In-Store Experience Gap: Use the website and social media to set a clear service standard. Include phrases like "We welcome all inquiries, both online and in our Copenhagen stores" or feature profiles on the knowledgeable team members (like Lars, who is mentioned positively in reviews). This can help align the positive online perception with the physical store experience and show a commitment to welcoming service for all clients.

Percepción Social

The public perception of Danam Antik is sharply divided: As a Digital Retailer, it is perceived very positively, seen as a reliable, efficient, and high-quality source. As a Physical Retailer, its perception is inconsistent and at times negative, with reports of poor in-store customer experience, despite the quality of items.

Ejemplos de Copy

• •A sublime example of mid-century design. This Georg Jensen 'Blossom' bowl, model 2A, was designed in 1905. Executed in sterling silver, its hand-hammered finish and sculptural details reflect the master silversmith's unparalleled craftsmanship. A significant piece for the discerning collector.
• •Now available: An exquisite 'Flora Danica' dinner plate, hand-painted with the 'Viola tricolor L.' motif. As one of the world's most prestigious porcelain services, each piece is a testament to centuries of artistic tradition. View this investment-grade work of art on our website.
• •We are actively seeking to acquire important Scandinavian silver and porcelain. As specialists in the field, we provide expert valuations and immediate payment for single items or entire collections. Contact us for a confidential consultation.
• •Since our founding, Danam Antik has been a trusted purveyor of Scandinavian heritage. Our collection is curated with an expert eye, focusing on iconic designs from Georg Jensen, Royal Copenhagen, and other master artisans. We serve a global clientele of collectors who share our passion for timeless quality and authenticity.
• •Explore our collection of annual Christmas spoons from A. Michelsen. These sterling silver and enamel collectibles, dating back to the early 20th century, are a cherished Danish holiday tradition. A perfect heirloom gift. Browse the available years online.