Brand Tone

Artistic & Vibrant, Sophisticated yet Playful, Confident & Expressive, Accessible Luxury, Storytelling

Brand Values

• •Artistry & Originality
• •Quality Craftsmanship
• •Joyful Living
• •Timelessness with a Modern Twist
• •Boldness & Self-Expression
• •American Sensibility

Best Practices

• •Emphasize the Artistic Origin: Consistently highlight Dana Gibson's artistic vision and the hand-crafted nature of many pieces. Use phrases like "From Dana's studio," "An artist's touch," "Inspired by..."
• •Use Vibrant and Evocative Language: Employ descriptive adjectives that reflect the brand's colorful and joyful nature (e.g., "vibrant," "spirited," "playful," "elegant," "charming," "bold," "sun-drenched").
• •Tell the Story Behind the Designs: Briefly share the inspiration for collections or specific pieces (e.g., travel, nature, historical patterns) to add depth and connect with customers on an emotional level.
• •Maintain a Balance of Sophistication and Whimsy: Ensure the language is refined but also allows for a touch of playfulness and personality, avoiding overly formal or overly casual extremes.
• •Focus on the Emotional Impact: Connect the products to the feelings they evoke – joy, happiness, inspiration, confidence, and the pleasure of a well-loved home. Frame products not just as objects, but as contributors to a beautiful and expressive life.

Social Perception

Highly Regarded for Aesthetics, Associated with Quality, Evokes Positive Emotions, Seen as a "Go-To" for Statement Pieces, Trusted Designer

Copy Examples

• •Headline: Unleash Joyful Color. Body: Tired of tame? Dana Gibson’s vibrant home accents are designed to awaken your space with bold patterns and a painterly touch. Discover pieces that tell a story and transform your everyday.
• •Headline: Artistry in Every Detail. Body: From hand-painted lamps to intricately designed trays, each Dana Gibson creation is a testament to timeless style reimagined. Elevate your home with decor that’s as unique as you are.
• •Headline: The New Traditional: Classic Charm, Modern Vivacity. Body: Embrace a home that’s both elegant and expressive. Dana Gibson melds classic motifs with a fresh, American sensibility, crafting heirlooms for the contemporary life. Live colorfully.
• •Headline: Make a Statement. Effortlessly. Body: Looking for that perfect piece to complete your room? Our collection offers bold, sophisticated designs that don’t just decorate, they define. Find your signature style with Dana Gibson.
• •Headline: Curated for a Life in Full Bloom. Body: Surround yourself with beauty that inspires. Dana Gibson’s home decor is awash in joyful hues and delightful patterns, designed to bring a lighthearted elegance to every corner of your world.