Tono de Marca

Empowering, Aspirational, and Practical

Valores de Marca

• •Accessibility
• •Affordability
• •Quality and Performance
• •Empowerment

Mejores Prácticas

• •Lead with the Benefit, Support with the Feature: Instead of saying "We sell 30D fluffy lash clusters," say "Get voluminous, fluffy lashes with our 30D clusters." Focus on the outcome for the customer as_confidence, saved time, a beautiful look as_first.
• •Use Customer Language and Testimonials: Incorporate words and phrases from positive reviews into your copy, such as "so natural," "lightweight," and "I get so many compliments." This creates authenticity and social proof.
• •Emphasize "Easy" and "Fast": The brand's key differentiators are convenience and speed. Consistently use terms like "5-minute application," "beginner-friendly," "all-in-one kit," and "no glue needed" to reassure customers who may be intimidated by DIY application.
• •Maintain a Balance of Aspirational and Attainable: While showcasing a glamorous "salon look," always pair it with the message that it is achievable for the average person. Use high-quality visuals, but also feature user-generated content (UGC) to show the lashes on real people.
• •Be Clear and Instructional: For product descriptions and tutorials, use simple, step-by-step language. Break down the application process (e.g., Step 1: Curl, Step 2: Bond, Step 3: Apply) to build confidence and ensure customer success, which leads to better reviews and repeat purchases.

Percepción Social

The general perception of DAMMAN is largely positive, focusing on product effectiveness and value. Customers praise the products for being easy to apply, lightweight, and natural-looking, leading to high satisfaction. While minor logistical issues may occur, product quality is consistently praised, with many expressing that they receive compliments and that the lashes are long-lasting. The brand appeals to individuals seeking convenient, affordable alternatives to professional lash extensions, especially beginners and DIY beauty enthusiasts, suggesting a target audience of younger, budget-conscious consumers active on social media.

Ejemplos de Copy

• •Wake up ready. ✨ Get the salon lash look you've always dreamed of, without the weekly appointments. Our Fluffy DIY Lash Kit gives you gorgeous, lightweight lashes in just 5 minutes. Easy, stunning, and all you. Tap to shop! #DAMMANLashes #DIYlashes #LashExtensions #BeautyHacks
• •Your beauty budget will thank you. Why pay over $100 for salon extensions when you can get the same stunning, long-lasting results at home? The DAMMAN 6D Cluster Lash Kit has everything you need for a perfect application that lasts. Save money, save time, and never compromise on your look. Learn more! #LashKit #AffordableBeauty #DAMMAN
• •POV: You stopped spending hundreds on lashes and learned how to do them yourself in 5 minutes. 👀 Our self-adhesive clusters are a game-changer! No glue, no mess, just perfect lashes every time. #DIYlashclusters #5minutelashes #DAMMANbeauty
• •Your Lashes, Your Rules. Salon-quality lash extensions you can apply at home. Beginner-friendly, 100% vegan, and designed to empower. Shop the collection.
• •The Secret to Perfect Lashes is... (It's not a salon) Discover how thousands are getting flawless, long-lasting lashes at home with DAMMAN.