Brand Tone

Trustworthy and Reliable, Natural and Traditional, Caring and Health-Focused, Modern and Innovative (Increasingly), Informative and Educational, Professional yet Approachable

Brand Values

• •Health and Wellbeing
• •Quality and Safety
• •Natural Ingredients
• •Integrity and Trustworthiness
• •Innovation
• •Customer-Oriented
• •Tradition (with a modern approach)
• •Global Reach/Accessibility

Best Practices

• •Prioritize "Trust and Safety" in Messaging: Always highlight certifications (BPOM, Halal), natural ingredients, and the company's long-standing experience to build and maintain consumer trust. Use reassuring and confident language.
• •Embrace "Natural and Traditional" Roots Authentically: Consistently reference the Indonesian "Jamu" heritage and the power of natural ingredients. Use warm, respectful, and slightly educational language about these traditions.
• •Maintain a "Caring and Supportive" Voice: Frame product benefits around customer wellbeing and solving their health concerns. Use empathetic and encouraging language, showing understanding of their needs.
• •Integrate "Modern and Innovative" Aspects Subtly: While respecting tradition, also weave in mentions of modern technology, research, and product development to show the brand is current and scientifically grounded, without overshadowing the natural aspect.
• •Ensure "Clarity and Accessibility" in All Communication: Use clear, straightforward language that is easy for a diverse audience to understand, avoiding overly technical jargon. Make sure the benefits are clearly communicated across all platforms, from website to social media.

Social Perception

Established and Reputable, Provider of Natural Remedies, Trusted by Authorities, Accessible, Growing International Interest, Employer, Modernizing Traditional Brand

Copy Examples

• •Headline: Rediscover Nature's Healing: Your Trusted Jamu for Modern Wellness. Body: For over 30 years, Dami Sariwana has blended ancient Indonesian wisdom with modern science to bring you effective, natural herbal remedies. Certified safe, purely natural. Live healthier, naturally.
• •Headline: Feel Your Best, Naturally. Dami Sariwana – Quality Herbs, Proven Relief. Body: From boosting your stamina to soothing everyday ailments, our BPOM and Halal certified herbal solutions are crafted with care for your family's wellbeing. Explore our range today.
• •Headline: Tradition Meets Today: The Gentle Power of Dami Sariwana's Herbal Innovations. Body: We honor our heritage by selecting the finest Indonesian botanicals, enhanced by modern research to support your active life. Trust Dami Sariwana for your daily dose of nature's best.
• •Headline: Your Partner in Holistic Health: Safe, Effective, Dami Sariwana. Body: Committed to your health journey with high-quality herbal supplements. We provide natural solutions you can trust, for a life lived well. Discover the Dami Sariwana difference.
• •Headline (Social Media Focus): What's your go-to Dami Sariwana herbal remedy? 🌱 Body: For over 35 years, we've been dedicated to your health with Indonesia's finest herbs. Share your favorites below! #DamiSariwana #HerbalWellness #JamuTradisional #HealthyLiving