Brand Tone

professional, passionate, and expert. Communication is confident and direct, stemming from deep technical knowledge. It is also approachable, reflecting a genuine enthusiasm for motorcycling and building trust through competence and shared passion.

Brand Values

• •Expertise & Quality
• •Passion
• •Innovation
• •Professionalism
• •Community

Best Practices

• •Lead with Expertise: All copy, from social media posts to product descriptions, should be written from a position of knowledge. Use correct technical terms where appropriate and explain benefits clearly and confidently.
• •Emphasize Passion and Authenticity: Share behind-the-scenes content from the workshop, feature staff projects, and celebrate the motorcycling lifestyle. The language should always reflect a genuine love for the sport.
• •Maintain Professionalism: Ensure all communications are grammatically correct, well-structured, and clear. Respond to inquiries and comments in a timely and helpful manner, reinforcing the brand's reliability.
• •Use High-Quality Visuals: The expert and premium nature of the brand should be mirrored in its visual identity. Invest in professional photography and videography that showcases the products and the quality of the work in the best possible light.
• •Be Direct and Informative, Not "Salesy": The copy should focus on informing and educating the customer rather than using aggressive sales tactics. Highlight the features, benefits, and the quality of the service, and let the brand's reputation and expertise drive the sale. Trust is built through showcasing value, not through hype.

Social Perception

Damiers Motos is perceived as a highly competent and specialized motorcycle garage. Customers and the wider motorcycling community see them as the go-to experts for Husqvarna motorcycles and advanced technical work. The brand is respected for its craftsmanship and ambitious projects, viewed as a serious, high-end workshop for discerning riders who value quality service and deep product knowledge, rather than just sellers, but skilled technicians and active participants in the sport.

Copy Examples

• •Beyond the Factory. Built by Passion. We didn't just sell a motorcycle; we created a legend. The Damiers Motos 701 Rallye is the only one of its kind homologated for Swiss roads. Engineered in-house for the ultimate adventure, because your journey deserves more than standard. Ready to build your dream? #DamiersMotos #Husqvarna #701Rally #CustomBike #SwissMade #AdventureRiding
• •Precision is Our Passion. Your motorcycle is more than a machine. It's a promise of performance. At Damiers Motos, our certified technicians treat every bike with the expert care it deserves. From routine maintenance to complex Öhlins suspension tuning, we ensure peak performance for every ride. Book your service today. #DamiersService #MotorcycleMaintenance #Ohlins #Expertise #Vaud #RideWithConfidence
• •The 2025 Husqvarna Norden 901. Your Adventure Starts Here. The world is waiting. The new Husqvarna Norden 901 is engineered to take you there. As the official dealer for Vaud, Damiers Motos provides expert advice and test rides for true adventurers. Experience the next generation of exploration. #HusqvarnaNorden #DamiersMotos #ExploreMore #Norden901
• •Gear Up for Any Journey. A great ride requires gear you can trust. As an official reseller of the Swiss brand Enduristan, we offer luggage solutions built for the toughest conditions. Waterproof, durable, and engineered for the ride. Visit our showroom or shop online to find the perfect setup for your bike. #Enduristan #SwissQuality #AdventureGear #DamiersMotos
• •Join the Paddock with Damiers Motos! We're more than a shop; we're part of the racing community. Come support the Damiers Motos team at the [Event Name] this weekend! See our bikes in action and share in the passion that drives us every day. Look for the checkerboard flag! #DamiersRacing #MotoCommunity #RaceDay #HusqvarnaRacing