Brand Tone

Artisanal and Sophisticated, combining passionate, elegant, authentic, traditional, and approachable elements.

Brand Values

• •Quality
• •Tradition
• •Ethics & Community
• •Craftsmanship

Best Practices

• •Use Sensory and Evocative Language: Always describe the experience, not just the product. Use words that appeal to taste, texture, and smell.
• •Anchor the Narrative in Heritage: Regularly connect products back to the brand's core story—Damien's French roots, his training, the Belgian tradition, and his passion for the craft. This reinforces authenticity.
• •Highlight the "Why": Quality and Ethics: Emphasize the commitment to high-quality, local ingredients and ethical sourcing. This appeals to modern consumers who value transparency and community support.
• •Maintain a Tone of Sophisticated Warmth: Write with elegance and professionalism, but allow the founder's passion and authenticity to shine through. The voice should feel like an expert inviting you into their world, not a distant corporation.
• •Ensure Visual and Textual Harmony: The clean, elegant, and premium feel of the photography must be matched by the copy. Every caption, description, and headline should reflect the same level of quality and attention to detail seen in the chocolates themselves.

Social Perception

Perceived as a top-tier, artisanal chocolatier offering exquisite, high-quality chocolates and a transcendent sensory experience. The founder, Damien André, is seen as a personable, authentic, and passionate master of his craft, enhancing the brand's appeal and trustworthiness.

Copy Examples

• •Where tradition meets inspiration. Introducing our new seasonal collection, a tribute to Quebec's finest ingredients, enveloped in our signature Belgian chocolate. Each piece is a story, handcrafted with passion. Discover the art of chocolate.
• •The Damien André Signature Box: An unforgettable journey of flavor. Twelve handcrafted expressions of our heritage and passion. Experience the perfect balance of rich ganache and crisp chocolate. The ultimate indulgence awaits.
• •A familiar delight, crafted just for you. As a cherished member of our community, we invite you to be the first to experience our latest creation. Your continued appreciation for true craftsmanship inspires every chocolate we make. Taste the tradition.
• •Damien André Chocolatier | Artisanal Belgian Chocolate in Montreal | Experience true craftsmanship. Made with locally sourced ingredients. Order online for a taste of luxury.
• •Our 70% Belize Blue Mountain Dark Chocolate Tablet is a testament to the power of pure ingredients. Journey to the mountains of Belize with each bite, experiencing rich, earthy notes and a smooth, lingering finish. This is chocolate in its most authentic form—meticulously crafted, ethically sourced, and designed to be savored.