Brand Tone

Aspirational, personal, encouraging, informal, engaging, and results-driven.

Brand Values

• •Empowerment
• •Authenticity
• •Quality
• •Community
• •Accessibility

Best Practices

• •Embrace the Founder's Voice: Continue to leverage the founder's personal story and voice in marketing materials. This is a unique asset that builds trust and authenticity.
• •Maintain a Bilingual Strategy: Consistently use both Arabic and English in social media and customer communications to cater to your diverse audience.
• •Showcase Real Customers: Feature user-generated content and customer testimonials prominently to reinforce the brand's community feel and product effectiveness.
• •Be Responsive and Engaging: Actively respond to comments and questions on social media in a friendly and helpful manner. This will strengthen the sense of community and customer loyalty.
• •Balance Aspiration with Realism: While the brand's aspirational tone is effective, it's important to be transparent about product results and manage customer expectations to build long-term trust.

Social Perception

Generally perceived positively, praised for effective products, fast shipping, and personal customer service. The founder's active social media presence enhances direct communication and positive perception. The brand's multicultural identity is a significant strength. However, some negative feedback on their flagship product suggests room for improvement in managing customer expectations and product-related issues.

Copy Examples

• •Your journey to smooth, radiant skin starts here. ✨ Tired of endless shaving and expensive salon appointments? Discover the DamaSwed IPL device, the at-home solution for long-lasting hair removal. Our customers are calling it 'a real treasure for every woman.' Join the DamaSwed family and embrace a new level of confidence. #DamaSwed #SmoothSkin #BeautyAtHome
• •Unleash your inner glow with our new collection of vibrant lipsticks. 💄 From bold and daring to soft and subtle, we have the perfect shade for every mood and every woman. What's your power color? Let us know in the comments! #DamaSwedBeauty #LipstickLover #NewCollection
• •Video: A short, engaging video of the founder sharing her journey. Text Overlay: From a dream in 2020 to a brand loved across Europe. This is DamaSwed. Thank you for being a part of our story. ❤️ #FounderStory #SmallBusiness #DamaSwedJourney
• •Real Women, Real Results. 'It's amazing! A must-have for every woman at home.' - Rima K. See why our customers are falling in love with the DamaSwed experience. Read more reviews below.
• •Subject: A Special Treat Just For You! 🎁 Body: Because you deserve to feel beautiful, we're giving you an exclusive offer on all our best-sellers. For a limited time, enjoy a special discount on your entire order. Treat yourself to the DamaSwed glow today! #DamaSwed #SpecialOffer #BeautyDeals