Brand Tone

Authentic & Traditional, Warm & Welcoming, Quality-Focused & Artisan, Sensory & Indulgent, Community-Oriented & Celebratory

Brand Values

• •Authenticity: Preserving and sharing traditional Syrian confectionery is a core value.
• •Quality: Commitment to using high-quality, fresh ingredients and maintaining high standards in their baking process.
• •Family & Heritage: The business is family-run, built on generations of baking experience and recipes from their homeland, Homs (referenced by "EMISSA").
• •Resilience & New Beginnings: The family's story of fleeing war and successfully re-establishing their business in a new country is an underlying value.
• •Customer Satisfaction & Hospitality: Ensuring customers enjoy their experience, evident in good service and the joy of sharing their cultural sweets. They also feature customer reviews on their TikTok.

Best Practices

• •Emphasize Authenticity and Heritage: Consistently weave in mentions of "Syrian tradition," "Damascene recipes," "family heritage," and "authentic taste."
• •Use Warm and Evocative Language: Employ words that evoke positive emotions, sensory experiences (e.g., "fragrant," "delicious," "golden," "crispy"), and a sense of welcome and sharing.
• •Highlight Quality Ingredients: Regularly mention the premium nature of ingredients used, such as "finest pistachios," "pure butter ghee," "freshly baked," and "handcrafted."
• •Connect to Celebrations and Community: Frame products as ideal for sharing, gifting, and celebrating special moments and cultural festivities.
• •Maintain a Respectful and Appreciative Voice: Reflect the family's journey and gratitude through a tone that is proud of their heritage and appreciative of their customers and new community. When referencing their story, do so with dignity and focus on the positive outcome of sharing their culture.

Social Perception

Highly Regarded for Quality and Taste, Authentic Cultural Experience, Friendly Service, Popular & Well-Known, Symbol of Resilience and Success, Good Value (Generally)

Copy Examples

• •Headline: Taste the Heart of Damascus. Experience Authentic Syrian Sweets. Body: Since [Year founded in Syria, if known, or start in Berlin], our family has passionately crafted traditional Damascene pastries. Each bite of our freshly baked Baklava and Knafeh is a journey to our homeland, made with the finest nuts, golden ghee, and generations of love. Visit Damaskus Konditorei EMISSA and let us share a piece of our heritage with you.
• •Headline: Celebrate Sweet Moments, the Syrian Way. Body: From joyful Eids to everyday delights, Damaskus Konditorei EMISSA offers the perfect handcrafted sweets for every occasion. Our vibrant selection, rich with pistachios, walnuts, and fragrant rosewater, is made to be shared. Bring home a taste of tradition today.
• •Headline: More Than Just Pastries: A Story in Every Sweet. Body: At Damaskus Konditorei EMISSA, we pour our history and heart into every confection. Born from family recipes carried from Homs, our sweets are a testament to resilience and the enduring joy of authentic flavors. Discover the taste that Berlin is falling in love with.
• •Headline: Freshly Baked Daily: Your Authentic Syrian Indulgence. Body: Step into Damaskus Konditorei EMISSA and be greeted by the warm aroma of freshly baked Syrian delicacies. We use only the highest quality ingredients to bring you the true taste of Damascus. Indulge in our handcrafted Kanafeh, exquisite Maamoul, and more – a sweet escape awaits!
• •Headline: From Our Family to Yours: The Sweetest Traditions of Syria. Body: Damaskus Konditorei EMISSA is more than a bakery; it's a cherished family tradition. We invite you to experience the warmth of Syrian hospitality and the rich, authentic flavors that have been loved for generations. Perfect for gifting or treating yourself.