Brand Tone

aspirational, sophisticated, and exclusive, with an underlying layer of accessibility and sales-driven communication

Brand Values

• •Luxury & Exclusivity
• •Quality & Authenticity
• •Convenience
• •Discovery & Personalization

Best Practices

• •Use Elevated Language: Consistently employ sophisticated and evocative words.
• •Balance Exclusivity with Aspiration: While highlighting luxury, ensure the tone remains inviting and frame promotional offers as opportunities to build a fragrance wardrobe or experience true luxury.
• •Tell a Story: Focus on the narrative behind each fragrance—its inspiration, key notes, and the feeling it evokes.
• •Maintain Visual and Textual Cohesion: Ensure high-quality, elegant visuals are matched by equally polished, error-free, and sophisticated copy.
• •Highlight Lebanese Convenience: Continuously reinforce the value proposition of 'fast delivery across Lebanon' to build trust and provide a key competitive advantage.

Social Perception

The perception of a brand like DAMASK would largely depend on its ability to deliver authentic products efficiently and cultivate a reputation for excellent customer service, which are key differentiators in the Lebanese e-commerce space. Consumers show strong interest in trending international perfumes.

Copy Examples

• •Crafted for the connoisseur. Discover the exclusive allure of Xerjoff, where every note tells a story of Italian elegance and masterful perfumery. Your signature scent awaits. #DamaskLB #LuxuryPerfume #Xerjoff #BeirutStyle
• •Elegance, multiplied. For a limited time, enrich your collection with our exclusive offer: purchase any two fragrances and receive a third FREE. The ultimate luxury is now within reach. Shop now for fast delivery across Lebanon. #DamaskLebanon #PerfumeOffer #LuxuryForLess
• •Your perfect scent is a journey, not a guess. Take our quiz to find the fragrance that truly defines you. Explore your signature scent with DAMASK. #FindYourScent #SignatureScent #DamaskLB
• •Now Arriving: The Latest Olfactive Masterpieces from Paris and Milan. Be the first to experience the new icons of fragrance. From the floral sophistication of A La Rose by Maison Francis Kurkdjian to the bold statement of Rabanne's 1 Million Privé, our new collection is curated for the discerning nose. Explore what's new at DAMASK. #NewArrivals #LuxuryFragrance #TimelessClassics
• •More than a perfume, 'Oud for Greatness' is a vibrational force. Built on the purest concentration of natural oud oil, it awakens a sense of power and confidence. Notes of saffron, nutmeg, and patchouli weave a spell of majestic, woody warmth. Dare to achieve greatness. #InitioParfums #OudForGreatness #PowerInAScent