Brand Tone

A sophisticated blend of passionate and knowledgeable, artistic and minimalist, authentic and independent, and confident and understated.

Brand Values

• •Quality & Craftsmanship
• •Passion for Music
• •Aesthetic Integrity
• •Authenticity
• •Customer-Centricity

Best Practices

• •Lead with the Legend, Sell with the Style: Always start by honoring the musician or the musical concept. Use their name and cultural significance as the hook, then transition to describing the aesthetic quality and minimalist style of the print.
• •Use an "In-the-Know" Vocabulary: Incorporate language that resonates with true music fans. Mention "vinyl collections," "listening rooms," specific albums, or a musician's famous instrument. This builds a sense of shared community and authenticity.
• •Emphasize Quality with Specifics: Don't just say "high quality." Consistently use specific, tangible details like "200 GSM enhanced matte paper," "museum-grade," "handmade wooden frames," and "archival inks." This justifies the premium positioning.
• •Keep it Cool and Concise: The copy should mirror the minimalist aesthetic of the posters. Avoid overly long sentences and enthusiastic punctuation. Use clean, confident, and often understated language. Let the artwork be the main event.
• •Reinforce the Founder's Story: Periodically weave the brand's origin story "two designers from Dalston with a passion for jazz" into the copy, especially in 'About' sections, ads, and brand introductions. It s a powerful differentiator that builds trust and character.

Social Perception

Perceived as a high-quality, reliable, and authentic brand, trusted by major retailers and valued by niche communities for its unique, museum-grade music art and excellent customer service. Customers consistently praise print quality, aesthetic appeal, and efficient delivery.

Copy Examples

• •Headline: High Priestess of Soul. Body: More than a singer, Nina Simone was a force of nature. This print captures the power and poise that defined her artistry. A minimalist tribute to a maximalist talent. Handcrafted on museum-quality matte paper, because a legend deserves nothing less. Tap to bring the soul home. Hashtags: #NinaSimone #JazzPoster #Dalston606 #MusicArt #Icon
• •Title: Miles Davis - The Birth of the Cool. Description: A tribute to the master of reinvention. Our Miles Davis print captures the quiet intensity of the man who changed music a half-dozen times. The rich blacks and subtle tones are rendered on 200 GSM fine art paper, offering a depth and clarity that honors the original photography. Perfect for your listening room, studio, or any space that values the essence of cool.
• •Headline: Your Walls, Remastered. Body: Tired of generic wall art? Your passion for jazz deserves better. Dalston 606 creates unique, gallery-quality prints celebrating the icons of jazz and blues. Designed by two fans in East London, for fans everywhere. Free worldwide shipping. Discover the collection.
• •Subject: New In: The Blue Note Sessions. Body: This month, we're paying homage to the iconic Blue Note era. We've just released a new collection of prints featuring the architects of modern jazz from Art Blakey to Horace Silver. Each design is infused with the revolutionary spirit of the label. Explore the new arrivals and find the perfect piece to complement your vinyl collection.
• •Slide 1 (Video): A close-up panning shot over the textured matte paper of a new print. Text: It's all in the details. Museum-quality paper for a timeless finish. Slide 2 (Image): The print is shown being carefully placed into a handmade wooden frame. Text: Framed by hand. Ready to hang. Slide 3 (Image with Poll): The final framed print hanging on a stylish wall. Text: New Chet Baker print just dropped. Where would you hang it? Poll: Living Room / Home Office.