Brand Tone

Elegant & Sophisticated, Authoritative & Heritage-Rich, Artistic & Meticulous, Exclusive & Premium

Brand Values

• •Heritage & Tradition: "The only 'Maison de Gastronomie' to serve the Palace of Versailles since 1682."
• •Excellence & Quality: Commitment to using premium ingredients, authentic French recipes, and meticulous craftsmanship.
• •Craftsmanship & Artistry: "Generation after generation, we ensure the transmission of know-how with audacity and excellence."
• •Innovation (within tradition): While deeply rooted in history, they also introduce new products seasonally and were noted as the first brand to reduce sugar in pastries and introduce macarons to Asia, showing an adaptive approach.
• •French Gastronomic Ambassador: They aim to present "the true French good taste to the world" and create classic delicacies for food-savvy locals.

Best Practices

• •Emphasize Heritage Authentically: Consistently weave in the brand's rich history (since 1682, royal purveyor) subtly and relevantly, not just as a tagline, but as a proof point for quality and tradition.
• •Use Refined and Evocative Language: Employ sophisticated vocabulary that appeals to the senses and conveys luxury (e.g., "symphony of flavours," "velvety ganache," "meticulously crafted," "exquisite"). Avoid overly casual slang or trendy jargon.
• •Focus on Craftsmanship and Quality Ingredients: Highlight the artisanal nature of the products, the skill of the pastry chefs, and the premium quality of the ingredients used (e.g., "Valrhona chocolate," "freshly grounded almond paste").
• •Maintain Visual and Verbal Elegance: Ensure that the copy is always paired with high-quality, aesthetically pleasing visuals that reflect the brand's sophistication. The tone should be consistently polished across all platforms.
• •Create an Experience, Not Just a Product Description: Frame the consumption of DALLOYAU products as an indulgence, a celebration, or a moment of refined pleasure. Connect the products to an elevated lifestyle and the joy of French "art de vivre."

Social Perception

Prestigious & Luxurious, Authentically French, High Quality, Premium Price, Iconic Products, Reliable for Gifting, Associated with Culture and Art

Copy Examples

• •Experience the artistry of Parisian patisserie with our new seasonal collection. Crafted by our artisans using the freshest ingredients and centuries of savoir-faire, each creation is an invitation to indulge. Discover the taste of DALLOYAU heritage, reimagined for today. #DalloyauHK #FrenchExcellence #SeasonalDelights
• •Since 1682, DALLOYAU has perfected the art of French pastry. Our legendary Opéra Cake, a symphony of delicate coffee-soaked almond sponge, rich chocolate ganache, and smooth buttercream, continues a legacy of royal indulgence. Taste history, exquisitely layered. #DalloyauOpera #IconicPastry #Since1682
• •Elevate your afternoons with DALLOYAU. Join us for an exquisite afternoon tea experience, where classic French delicacies meet timeless elegance. A cherished tradition, served with unparalleled craftsmanship. Perfect for moments that deserve to be savoured. #DalloyauAfternoonTea #LuxuryTreats #HongKongDining
• •Share the gift of French gastronomic excellence. Our bespoke hampers, filled with handcrafted chocolates, signature macarons, and fine confections, are a testament to refined taste. For those who appreciate the art of giving, DALLOYAU offers an unparalleled expression of luxury. #DalloyauGifts #FrenchArtDeVivre #LuxuryHamper
• •(Visual: Close-up of colourful macarons) Text: Petits bijoux de Paris. ✨ Our macarons: a delicate crunch, a melting heart, a burst of exquisite flavour. Crafted with passion, rooted in heritage. Which flavour will you choose today? #DalloyauMacarons #FrenchHeritage #SweetPerfection