Brand Tone

Supportive & Empowering, Professional & Knowledgeable, Friendly & Approachable, Innovative & Vibrant, Community-Focused & Inclusive, Ethical & Conscious

Brand Values

• •Customer Centricity
• •Quality & Efficacy
• •Innovation
• •Creativity & Artistry
• •Education & Empowerment
• •Community
• •Sustainability & Responsibility
• •Transparency

Best Practices

• •Embrace "Supportive Professionalism": Always aim to be helpful, encouraging, and empowering in your communication, while maintaining a high standard of product knowledge and industry expertise. Answer questions thoroughly and celebrate your customers' successes.
• •Champion the Community ("TeamDALI"): Consistently use community-focused language. Encourage interaction, share user-generated content (with permission), and create opportunities for nail technicians to connect with the brand and each other. Reinforce that their feedback shapes the brand.
• •Inject Vibrancy with "The Future is YELLOW!": While maintaining professionalism, don't be afraid to be enthusiastic and optimistic. Use vibrant language and visuals (where appropriate) that reflect the brand's innovative spirit and the artistry it enables. The color yellow can be a recurring motif.
• •Prioritize Clarity and Honesty: When discussing products, especially formulations like HEMA-free, be clear, transparent, and provide factual information. This builds trust and aligns with the positive perception of the brand's ethics.
• •Educate and Empower: Regularly share tips, tutorials, and insights. Frame your content not just around selling products, but around helping nail technicians improve their skills, grow their businesses, and achieve their creative potential.

Social Perception

Reliable and High-Quality, Supportive and Engaged, Ethical and Fair, Innovative

Copy Examples

• •✨ Unleash your artistry, worry-free! ✨ Introducing our stunning new range of HEMA-Free Gel Polishes. Vibrant colours, lasting wear, and the quality you trust from Dali Artistic. Because your creativity and well-being are our top priority. What colour will you try first? #DaliArtistic #HEMAFree #NailTechLove #CreativeNails #TheFutureIsYELLOW
• •Ready to elevate your nail game? 🎓 Join our exclusive online workshop on Advanced Builder Gel Techniques! Learn from industry pros, master flawless application, and ask your burning questions live. At Dali Artistic, we’re committed to your growth. Limited spots available – enrol today and let your talent shine! #DaliEducation #NailWorkshop #ProfessionalDevelopment #TeamDALI #NailSkills
• •Got Questions? We’ve Got You! From product advice to application tips, the Dali Artistic support team is always here to help you create magic. Your success is our masterpiece. 💛 Contact us today!
• •Obsessed with how this Dali Artistic GRO Gel Xpress self-levels! 😍 So easy to work with for a flawless finish. Plus, love that they’re a consumer-led brand that actually listens! What are your fave Dali products? @dali.artistic #DaliArtisticReview #NailTechHacks #BuilderGel #HappyNails
• •Be a part of the change with Dali Artistic! ♻️ Don’t forget to return your empty Dali bottles through our Eco-Bottle Program. Help us care for the planet and get rewarded! Together, we can make a beautiful difference. Learn more on our website. #DaliCares #SustainableBeauty #EcoFriendlyNails